As if the organic keywords (not provided) debacle is not enough to search advertisers are now having to contend with keywords not showing up for their Paid Search Campaigns (PPC) with Google Adwords. Luckily, there is a fairly simple solution to this that will resolve this for 99% of users which I will detail below.   A Simple Fix for Adwords Keywords Not Set   So, let's assume you have logged into your analytics, drilled down to your PPC traffic: Traffic Sources > Sources > Search > Paid - and instead of lots of nice keywords you are seeing (not set). So, 500 visits, 500 keywords...

Having problems with your PPC data not showing in Google Analytics? If you know you are getting clicks but your AdWords data is not showing in analytics and the ‘paid search traffic’ segment is showing a great big zero, the most likely cause of this is that your clicks from AdWords are not ‘tagged’ so Google Analytics can’t tell where they came from.   A Four Click Fix   Fortunately, this is a real easy one to put right and get your Adwords clicks showing up in analytics so you can segment, track and make sure you are not flushing your clicks down the...

If you are frequently tinkering and testing your adverts and campaigns you may come across ads or entire ad groups that get seemingly stuck in the ‘under review’ status. The Google Adwords interface will tell you that the Adwords ads are pending review but in reality, this should not take more than a day or so at most (and not the three quoted) and what may have happened here is that the ads have (and I quote AdWords support) ‘fell under the radar’.   Pending Ads Under Review?   The Adwords interface will send you around in circles without any easy way to contact them...

A report over at Search Engine Land details that on 21st of March Google will be removing Demographic bidding from Adwords to make way for 'new features'. This was never a huge or powerful feature that could be applied across adverts on the search engine itself but instead only gave you access to demographics data such as gender, age etc on the extended display network of non-google owned sites.   Demographic bidding being replaced with...