If you are running Google Ads for your business then you need to understand keyword match types. This feature, whilst easy to overlook, can radically
Contents Introduction What is A/B testing? What is the point of A/B testing? What can you A/B test? Tools for A/B testing How to plan
Contents Introduction Benefits of Display Ads Disadvantages of Display Ads Banner Ads: Best Practices How to Set Up a Display Campaign in Google Ads Conclusion
Running successful Google Ads campaigns is challenging. Google Ads itself can be complicated to use effectively and competition is fierce. The key is knowing that
Google Ads is a powerful way to promote your roofing business. But, for small businesses with a moderate marketing budget, Google Ads can also end
What Is PPC? PPC stands for pay-per-click, and it’s a way of marketing on search engines. As it states in the name, you literally pay-per-click.
Unless you live in a cave somewhere, without wifi, then you can’t have avoided the news about the change to the Facebook news feed ricocheting
Facebook has 2 billion users – that’s a big audience of prospects and leads waiting to discover your brand. Using the platform to advertise your
As of 31 January of this year, Google updated their Adwords PPC ads to expanded text ads. This was the biggest change Google has made
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