Introduction Welcome to Bowler Hat’s guide to conversion rate optimisation (CRO). Here, you will learn how to improve conversion rates on your website to generate
Is SEO good for small businesses? The short answer is yes. Your customers are on search engines and they are looking for businesses like yours.
Google reviews are crucially important to help you win more business from search engine users. Having positive reviews ensures your business is putting its best
Improving the visibility of your small business on the major search engines is a key advertising strategy in 2022 and beyond – the vast majority
A Google search for “SEO” returns almost 3 billion results (in November 2021). This is far more than anyone could hope to read in a
If you are running Google Ads for your business then you need to understand keyword match types. This feature, whilst easy to overlook, can radically
Contents Introduction What is A/B testing? What is the point of A/B testing? What can you A/B test? Tools for A/B testing How to plan
Contents Introduction Benefits of Display Ads Disadvantages of Display Ads Banner Ads: Best Practices How to Set Up a Display Campaign in Google Ads Conclusion
Buying SEO can be a minefield. Sorry, that is misleading, buying SEO is a minefield. Finding a competent and reliable SEO company is not easy.
Fly to the top of the search results with a free personalised SEO plan for your business
1. 5 key actions to improve rankings
2. Review of over 150 ranking factors
Note: this is not an automated audit – this is a manual review by an experienced SEO consultant.
