Statistics show that around 50% of companies don’t have a digital marketing plan, and from our own experience at Bowler Hat, we would imagine that figure is somewhat conservative. The importance of a clear and connected strategy for all digital channels can’t be understated, and as such many digital marketing efforts fail before they even get off the digital starting blocks.
At Bowler Hat, we utilise a range of digital marketing planning methodologies, along with a lean approach to project management, to create strategic plans that deliver the results and maximise your return on your budget.
Whether you are looking to understand the best digital channels to promote your business, to exploit the weaknesses of your competitors, or to create a strategically aligned approach across search, social and content,
A well-researched and planned strategy is crucial to succeeding in the hyper-competitive online environment.
Understand your situation and objectives to unlock the strategies and tactics that will enable digital marketing success.
Channel specific strategies to reach and engage your audience, drive them to act, and understand how to measure and improve results.
Need Some Advice on What Strategy is Best For You?
In my previous article, I provided a brief overview of your options for advertis
The digital marketing space grows ever more complicated. For small and local bus
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