Most Google Ads are hopeless. The copy is boring, timid, and completely ineffective. Google Search Results are highly competitive and the best performing ads get
Introduction Google display ads offer an excellent way to target and engage your audience. However, it’s essential that you create visually attractive and engaging adverts
There are three key components to successful banner advertising with the Google Display Network (GDN): A compelling product (think 4Ps- product, place, price, and promotion)
To effectively market your care home you need to appear highly on Google. There are two key ways to do this: Google Ads PPC Search
Google Ads PPC is highly competitive. Storm in there with your guns blazing and your campaigns may well flounder. In this guide, we outline how to create a clear PPC strategy to guide you on the path to PPC success.
Do Google Ads work for small businesses? This is a question I get asked every week by an intrepid business looking to explore search marketing.
If you are running Google Ads for your business then you need to understand keyword match types. This feature, whilst easy to overlook, can radically
Contents Introduction What is A/B testing? What is the point of A/B testing? What can you A/B test? Tools for A/B testing How to plan
Contents Introduction Benefits of Display Ads Disadvantages of Display Ads Banner Ads: Best Practices How to Set Up a Display Campaign in Google Ads Conclusion
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