In my previous article, I provided a brief overview of your options for advertising your business online. In this article, we are going to go into more detail on advertising your business using PPC on the popular search engines Google & Bing.   PPC & Search Engine Marketing (SEM)   The first hurdle with PPC is the terminology and the following terms are often used interchangeably: CPC - Cost Per Click SEM - Search Engine Marketing PPC - Pay Per Click Search Engine Advertising   These are all generally referring to the same thing which is the advertising of your business on search engines using...

The digital marketing space grows ever more complicated. For small and local businesses without the budgets to experiment and make mistakes, knowing where to start can be highly problematic. Organic options like Search Engine Optimisation (SEO) can be tempting, but in many cases, SEO is a longer-term tactic and online advertising is a more predictable place to start a digital marketing campaign. This is the first of a series of articles where we will look at the options for advertising your business online. We will look at strategy, account setup, campaign setup, measuring your results, and how to optimise your campaigns to...

Now I’m not usually one to shout out and cause issues regarding the service of another business. But what I can’t allow happening is small businesses being robbed of their hard earned cash while trying to make a better living for themselves, by a company that by and large seems not to care. They simply want your money. Yell.com offer a range of marketing related services to small/medium sized businesses. Here is a little breakdown just so you understand: Google Ads/Adwords - These are the ads you see at the top of Google search results. They can work wonders for small businesses...

Paid search has always been the more flexible way to advertise your business on search engines. Organic and local search are important but only paid offers such granular options for how and where your adverts will appear. Google's main business is ultimately it's advertising business and the search engine and various related platforms (youtube.com, Google maps etc) are where the search giant sets up stall. Therefore, it follows that with the shift towards localisation of organic search results in the last few years and Google finally having a solid platform for local businesses in Google My Business that Google is building itself...

When promoting your business online what are you looking to do? Do you try to drive visibility in paid search, local or organic and hope to be found? Or, do you make it so it is impossible for users not to find you? The latter obviously offers much more awareness and branding potential and if you are doing everything else right will generate a lot more interest (and ultimately business). The Three Musketeers of Search Visibility   We are all too often guilty of reductionist marketing campaigns that look at one single element of search visibility and in doing so we miss out on...