Search Advertising with PPC – An Overview
In my previous article, I provided a brief overview of your options for advertising your business online. In this article, we are going to go into more detail on advertising your business using PPC on the popular search engines Google & Bing. PPC & Search Engine Marketing (SEM) The first hurdle with PPC is the terminology and the following terms are often used interchangeably: CPC - Cost Per Click SEM - Search Engine Marketing PPC - Pay Per Click Search Engine Advertising These are all generally referring to the same thing which is the advertising of your business on search engines using...