Your Google My Business listing plays an integral part in your local SEO search results to allow you to be found by those in your area. Local results appear in organic results pages and on Google maps when you search for businesses near your location in an effort to show you nearby businesses. You can improve your ranking in local results through optimising your Google My Business profile. Local results are determined by relevancy, distance and prominence. Google pays attention to how well your business matches the searcher’s query, how far your business is from the searcher’s location, and how authoritative your...

If you’ve ever tried to optimise your WordPress website for SEO, you’ve surely heard of the Yoast SEO plugin. Yoast SEO is arguably the best plugin available for improving your SEO performance on WordPress and has over 1 million active installs. Once you install the Yoast SEO plugin on your WordPress website, the plugin will automatically improve some areas of your website upon installation, such as changing your homepage so that it doesn’t have "Just Another WordPress Site" in its page title, and creating a sitemap for your website. However, I recommend manually checking some of the configurations of the plugin to...

Google reviews are important for local SEO as they improve credibility, rank, reputation and brand image. One of the best ways to get more Google reviews is by sending a simple email asking customers to leave a review, as it is a quick and easy method of receiving feedback. It is recommended to send your email to happy customers as they act as the best brand advocates. Do not ask customers who appear upset or dissatisfied as they may leave a bad review and damage your reputation. Send your email as soon as possible when your customer is most happy with...

Struggling to get reviews on Google? You’re not the only one. Google reviews are super important, mainly because they are crucial for local SEO and get shown in the search results so much compared to any other reviews on the web.  An article written by Myles Anderson found that 88% of consumers trust online reviews as much as personal recommendations. In other words, reviews online mean as much as word of mouth when it comes to attracting more customers and helping them to choose between your company and your competitor.   If you are searching for a plumber, a car showroom or even...

It’s been a while since we’ve done a post on basic small business SEO tips, so while we like to flesh out our blog with innovative ideas and predictions, it’s also important to stay fresh on the things we learn first. You may believe that SEO can only be done once and that’s it (that’s wrong) but even <title> tags (or often called meta title tags) need revisiting often, even for blog posts that you might have written years ago. If your page <title> tags were previously optimised, making small changes like adding or changing keywords can make all the difference and...