What Is a Community?   A community is a group of people with a shared interest, value, belief, or goal. This interest, belief, value, or goal, is represented by your brand. Your community is those interested in your brand, products, and services. You add value to them and they add value to you. In his book, Tribes: We Need You to Lead Us, Seth Godin describes a community as a tribe: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or...

Help streamline your social and content plan with these 5 cool tools.   1. Hootsuite   Hootsuite is a free (basic plan) social media management tool for small businesses. It allows you to schedule and post content across multiple social networks and keep track of and manage your social channels. Hootsuite Analytics lets you create custom reports and click summaries for all your feeds. You might want to check out HootSuite Pro and HootSuite Business plans for more advanced options.   2. Feedly   Feedly collates popular content from your favourite sources for easy content curation and integrates with social media management tools (for example, Buffer, SproutSocial and Hootsuite) for...

With social media becoming an ever more integral element to your digital marketing strategy, your Twitter profile may be the first point of contact a prospect has with your brand, so you need to create a great first impression. Your Twitter profile will help you to build trust with your customers and is a space where you can showcase your brand, get involved in the community surrounding it, and convert visitors into loyal customers. In order to create a great first impression and start engaging with prospects, you firstly need to make sure your Twitter profile is fully optimised. This post will...

A problem I have been coming across recently is that whenever I upload a header to Twitter it seems to become distorted (despite the fact that the original image is pristine). After questioning my skills as a designer, I browsed around various other people’s Twitter profiles and found that pretty much every header is slightly blurry, especially if it contains text or vector graphics. Due to this, many businesses and people opt for photos as cover images (photos seem to render fine). In an attempt to combat my image becoming fuzzy, I tried lowering the file size, I tried various different...

Are you on social media? Are you on social media because you’ve heard that you should be on social media? Because everyone else is on it? To tick a box? Have you joined but are now not really sure where else to go with it? Social media may not be the right option for you, and you may be spending valuable time and money on a social media campaign without really knowing why. There are so many new platforms now it can be difficult to know where to start; Instagram, Pinterest, Facebook, Twitter, Linkedin, Google+, Youtube, Snapchat, Vine, Periscope, the list goes...