How to Design Google Display Banner Ads


Google display ads offer an excellent way to target and engage your audience. However, it’s essential that you create visually attractive and engaging adverts to grab your audience’s attention and entice them to click on your ad.

In this post, we will cover the key areas you need to consider to ensure you design a set of display ads that help you reach your marketing objectives.


  1. Strategy
  2. Choose the best ad sizes
  3. Add your logo
  4. Create a clear value proposition
  5. Choose an engaging call to action
  6. Keep it simple
  7. Use high-quality imagery
  8. Create urgency
  9. Summary


Before diving into the design, you first must explore your marketing strategy. You need to ask yourself questions such as, ‘what are my goals?’ ‘Who is my audience?’ ‘What is our brand’s message?’ It’s important that you first understand these questions in order to create effective ads that will work for you and your business.

Along with your marketing strategy, you should also have a memorable and visually attractive brand that you can use throughout your website, branding, and your new Google ads. If you have any questions or need any help with your strategy, branding, and website, please get in touch here.

Choose the best ad sizes

Google offers over 40 different display ad sizes for you to choose from. However, it can be very time-consuming to individually design ads for all 40 sizes.

We recommend choosing the five most popular ad sizes that are most frequently shown by Google. In fact, these five sizes make up for over 90% of all ads shown across the Google network.

Top-performing ad sizes

  • Large rectangle – 336 x 280
  • Inline rectangle – 300 x 250
  • Half page – 300 x 600
  • Large mobile – 320 x 100
  • Leaderboard – 728 x 90

In order to raise brand awareness, we recommend displaying your logo and brand name on the display ad in a clear and visible area.

Create a clear value proposition

It’s essential that you create a clear value proposition to entice your audience to click on your ad. Your value proposition should display your service or product with a simple statement that communicates your product’s best features to attract potential customers.

Your value proposition can cover a variety of different propositions from a 50% of sale to a unique feature. Ensure that your value proposition is clear and at the center of your advert so it easily stands out to your audience.

Choose an engaging call to action

Adding a call to action button has been proven to increase the number of people who will click on your ad. Create a button that stands out in your ad by using bold colours and carefully choose an appropriate prompt for your button such as “learn more”, “click here”, or “buy now”.

Keep it simple

You don’t want to clutter your ad with boring text that’s hard to read. Instead, have a clear value proposition and a call to action to draw the reader’s attention and keep the finer details for your landing page.

High-quality imagery

Imagery can make or break your display ad as it will likely be the most prevalent asset, therefore, it’s essential that you get it right. The image, whether a photo or illustration, should relate to your product or brand and support its message.

Create urgency

The best display ads get their audience to take action now by clicking on their ad. You can create urgency in a number of ways such as offering a one-time offer by clicking on the advert or a temporary sale.


Great, you now know how to create and design effective and visually exciting Google display ads.

Need help designing & promoting your display ads?

Get in touch with one of our experts today by clicking here.


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