The Magical Marketing Bullet
Marketing is complicated and difficult. When presented with a complex system, humans tend to try and oversimplify – which, in many aspects of life, can
January 23, 2024
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Marketing is complicated and difficult. When presented with a complex system, humans tend to try and oversimplify – which, in many aspects of life, can
AI content is here. This comes in the guise of ChatGPT and a number of more niche content-generation tools. ChatGPT and AI content has been
SEO has gotten a little more challenging since I started around 1999. The search engines are smarter and there is a truckload more competition. To
Over recent years, Google has increased its inclusion of videos from video-sharing sites- such as YouTube, Vimeo and Dailymotion- on its search engine results page
This week I read a post on LinkedIn that stated that is impossible to rank a website on Google without links. The idea was that
In this post we look at 5 ways to optimise your Google Ads PPC to save money and improve results simultaneously – win-win.
Most Google Ads are hopeless. The copy is boring, timid, and completely ineffective. Google Search Results are highly competitive and the best performing ads get
SEO is a key marketing tactic for accountants. In this article, we will cover the main factors you need to look at to improve the
Introduction Google display ads offer an excellent way to target and engage your audience. However, it’s essential that you create visually attractive and engaging adverts
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