How to Write an Email Asking for a Google Review

How to Write an Email Asking for a Google Review

Google reviews are important for local SEO as they improve credibility, rank, reputation and brand image. One of the best ways to get more Google reviews is by sending a simple email asking customers to leave a review, as it is a quick and easy method of receiving feedback.

It is recommended to send your email to happy customers as they act as the best brand advocates. Do not ask customers who appear upset or dissatisfied as they may leave a bad review and damage your reputation. Send your email as soon as possible when your customer is most happy with your service or product and their positive thoughts are fresh in their minds.

Ensure the steps from email to review are as straightforward as possible. You can do this by generating a Google review URL link which can be included in your email and takes reviewers directly to the review page and pre-selects the 5-star option. Include a clear CTA link to the review and make this the single goal for the reader to make the process as easy as possible.

Make the email personal by using your customer’s name and make a personal request to leave a review. Write in a personable and casual tone and test different copy to see which achieves the best conversion rate. Likewise, a plain text email may create a more personal impression, but test this against a HTML version to see which works best.

Keep the email short, but be sure to include key points like why you are asking for a review, how to leave a review, how long it will take, and your gratitude for their feedback. Let them know you are looking forward to reading their review, and thank them immediately after they have left it.



Your email will read something like this:

Dear [client’s name]

Thank you for your recent service. We really appreciate your business, support and feedback, and truly value you as a customer.

Our goal is to provide the very best service and we are always looking for ways to improve. We are looking to gain feedback on our service so that we can enhance your experience and make our customers happy.

We would love to hear your feedback, and I would be incredibly grateful if you could take a couple of minutes to write a quick Google review for us. This will allow us to improve our service and let others recognise the value we provide.

To submit your review, simply click the link below and let us know what you think.

Thank you so much for taking the time to leave a review. Your feedback is highly appreciated and important to us and I look forward to reading your comments.

Many thanks,

Beth Griffiths

Use this template to email your clients and increase your Google reviews. All it takes is a quick email for your reviews to grow and your rank, credibility and reputation to flourish.


Now you’ve mastered how to gain Google reviews, find out how you can improve your small business SEO in just 30 days!




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Beth Griffiths

Beth is our Content Marketing Specialist. She wants to find the best way of communicating your brand with words because sometimes interpretive dance just isn’t enough.

  • Stefano - Web2Web
    Posted at 14:41h, 29 September Reply

    Hi Beth

    Thank you so much for this template, I was really looking for the right wording for my mailer.

    Short and sweet!


    • Beth Griffiths
      Posted at 15:07h, 29 September Reply

      Hi Stefano,

      I’m glad you found my template useful! I hope it brings you many more Google reviews!

      All the best,

  • Amy Ernst
    Posted at 04:20h, 09 April Reply

    I am fairly new on attempting to get reviews for our business. How do I find the link to give a customer for a Google Review?

  • Lynn Ritchie
    Posted at 12:12h, 23 May Reply

    Hi Beth – This info is all great, however the link we have dosn’t seem to open when we use it for some strange reason, you have to copy and past it into a browser you cant just click on the link, any suggestions to use this is?

    Or what I could be doing wrong?

    Thanks in advance.


    • Beth Griffiths
      Posted at 12:33h, 23 May Reply

      Hey Lynn, thanks for getting in touch. Try this link and see if that works:

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