How to Write an Email Asking for a Google Review

How to Write an Email Asking for a Google Review

Google reviews are important for local SEO as they improve credibility, rank, reputation and brand image. One of the best ways to get more Google reviews is by sending a simple email asking customers to leave a review, as it is a quick and easy method of receiving feedback.

It is recommended to send your email to happy customers as they act as the best brand advocates. Do not ask customers who appear upset or dissatisfied as they may leave a bad review and damage your reputation. Send your email as soon as possible when your customer is most happy with your service or product and their positive thoughts are fresh in their minds.

Ensure the steps from email to review are as straightforward as possible. You can do this by firstly generating a Google review URL link. To do this, head to Simply type your business name, city, and zip/postcode in the “enter a location” field on the map and copy the short URL to your clipboard. You can then share this link with customers in your email and it will take reviewers directly to the review page. Include a clear CTA link to the review in your email and make this the single goal for the reader to make the process as easy as possible.

Make the email personal by using your customer’s name and make a personal request to leave a review. Write in a personable and casual tone and test different copy to see which achieves the best conversion rate. Likewise, a plain text email may create a more personal impression, but test this against a HTML version to see which works best.

Keep the email short, but be sure to include key points like why you are asking for a review, how to leave a review, how long it will take, and your gratitude for their feedback. Let them know you are looking forward to reading their review, and thank them immediately after they have left it.


Your email will read something like this:

Dear [customer/client’s name]

Thank you for your recent service. We really appreciate your business, support and feedback, and truly value you as a customer.

Our goal is to provide the very best service and we are always looking for ways to improve. We are looking to gain feedback on our service so that we can enhance your experience and make our customers happy.

We would love to hear your feedback, and I would be incredibly grateful if you could take a couple of minutes to write a quick Google review for us. This will allow us to improve our service and let others recognise the value we provide.

To submit your review, simply click the link below and let us know what you think.

[Insert your Google review URL link here. Generate a review URL for your business by heading to ]

Thank you so much for taking the time to leave a review. Your feedback is highly appreciated and important to us and I look forward to reading your comments.

Many thanks,

[your name]


Use this template to email your clients and increase your Google reviews – you can also download the template here – Google Review Email Template

All it takes is a quick email for your reviews to grow and your rank, credibility, and reputation to flourish.

And, of course, if you found this article helpful, you can always leave Bowler Hat a Google review here:

Now you’ve mastered how to gain Google reviews, find out how you can improve your small business SEO in just 30 days!

Find out more about our SEO services here and don’t forget to follow us on Facebook and Twitter for more marketing tips! What are your secrets for getting more Google reviews?


  • Stefano - Web2Web
    Posted at 14:41h, 29 September Reply

    Hi Beth

    Thank you so much for this template, I was really looking for the right wording for my mailer.

    Short and sweet!


    • Beth Griffiths
      Posted at 15:07h, 29 September Reply

      Hi Stefano,

      I’m glad you found my template useful! I hope it brings you many more Google reviews!

      All the best,

  • Amy Ernst
    Posted at 04:20h, 09 April Reply

    I am fairly new on attempting to get reviews for our business. How do I find the link to give a customer for a Google Review?

  • Lynn Ritchie
    Posted at 12:12h, 23 May Reply

    Hi Beth – This info is all great, however the link we have dosn’t seem to open when we use it for some strange reason, you have to copy and past it into a browser you cant just click on the link, any suggestions to use this is?

    Or what I could be doing wrong?

    Thanks in advance.


    • Beth Griffiths
      Posted at 12:33h, 23 May Reply

      Hey Lynn, thanks for getting in touch. Try this link and see if that works:

  • Hazel Pnd
    Posted at 23:55h, 15 August Reply


    How can I the link to post the review into our company on google


  • Mike Coyle
    Posted at 21:15h, 02 October Reply

    How can I generate a link with the “pre-selected” 5 Star option”?

    • Beth Griffiths
      Posted at 10:15h, 03 October Reply

      Hey Mike,

      Unfortunately, Google has stopped the pre-selected 5-star option so reviewers now choose their own rating. I’ve updated the article to reflect these recent changes, so thanks for the heads up! Remember, you can still generate a Google review link for your business here:

      All the best,

  • Patricia A Jannetti
    Posted at 19:59h, 02 December Reply

    Recognize is spelled incorrectly.

    • Beth Griffiths
      Posted at 11:01h, 03 December Reply

      Hey Patricia,

      It is not spelt incorrectly.

      ‘Recognise’ is the British/English spelling
      ‘Recognize’ is the American English spelling

      Both are correct, so use whichever spelling based on your own preferences and location.

      We are based in the UK and have a predominantly British customer base and I write in British English so use ‘recognise’.
      Whereas if you are an American business with American customers and write in American English, then it makes sense to use the American ‘recognize’ instead.

      Likewise, ‘spelled’ is the American spelling and ‘spelt’ is the UK spelling.

      All the best,

  • Gen R
    Posted at 17:55h, 07 December Reply

    Hi Beth,

    This link doesn’t work correctly for me?

    It locates the business details all ok but the link generated fails!

  • Erica Daunt
    Posted at 20:28h, 04 January Reply

    this was so helpful, thank you so much!

  • Steve
    Posted at 08:29h, 27 April Reply

    Super useful, Thank You for sharing this.

  • Harshad
    Posted at 14:44h, 18 July Reply

    Very useful – thanks a lot for sharing this – appreciated

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