Citations are a key factor in raising visibility in Google’s local search results. Yet, not all citations are created equally. In fact, less can be more when it comes to getting your citations dialled in.
In this article, we outline the essential, general purpose citations that will get your Local SEO off on the right footing. For those of you still not 100% sure what a citation is or why they matter we will provide some other essential reading.
Which Citations are Best?
The reality here is that no one 100% knows what are the best citations. But we can make recommendations based upon the quality and what we see working for the many small businesses who we help in the UK.
Probably… The Best UK Citation Sites
So whilst no one outside of Google knows exactly which the best citation sites are, I have reviewed the various professional opinions (old and new) from around the web and looked at the research that has been done to determine the likely top UK citation sources.
Additionally, these citations are potentially a solid source of traffic as they can feature on well-ranked pages so we must ensure our business is well represented on these pages with lots of details, photos, videos, and those essential reviews.
The Big Boys
These are the big ones you want to get yourself on to start with. They have high authority and are more well-known places to look for businesses.
www.scoot.co.uk (The Scoot network includes Touch Local, The Sun, The Independent, The Central Index, and more. List on one, appear on all!)
Smaller, less well-known directories and citation sites. These aren’t as widely used as the ones above but they still have great authority and can help contribute to trust and authority for your business (which is so important in the age of E-A-T).
Every single one of these sites has value and provides a structured citation and a potential stream of inbound traffic from their own visibility in search so build these citations and build them well.
Verticals & Location Specific
In addition to these general purpose citations, you will likely want to identify any industry-specific (vertical) or location-specific citations. If you are based in Birmingham then getting listed on a Birmingham-specific directory like BizMidlands would not hurt. Likewise, if you are a tradesman then ensuring you have listings on the trade portals like checkatrade.com and trustatrader.com will only help to build trust with potential customers and search engines.
A Site Can’t Rank on Citations Alone
There may be exceptions to this rule for businesses that are hyper-local or in a non-competitive niche but for the majority of businesses you will need a more holistic approach to SEO. Local SEO, technical SEO, on-page, links, authority & E-A-T are all important.
Local SEO is complicated and there are no simple, 100% correct answers. Always remember there are lots of moving parts and it is different for every unique snowflake of a site so find out what you need and what your competitors are doing and build your unique approach and strategy around that.
If you are unsure what SEO areas to focus on drop us a line and we can conduct a (free) SEO audit to identify your SEO strengths, weaknesses, and opportunities along with the top 5 things you can do to improve your SEO today.