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The Best UK Citation Sites for Local SEO


Once people have understood what a citation is in relation to local SEO then the next question we hear is ‘what are the best UK citation sites?’.

Well, if you Google around you will find plenty of folks giving their opinions but the fact of the matter is that Google removed visibility of external citations from Google Places listings in June 2011 so no one (outside of Google) knows which citations are best for Local SEO in the UK or anywhere else for that matter.


Probably… The Best UK Citation Sites


So whilst no one outside of Google knows exactly which the best citation sites are I have reviewed the various professional opinions (old and new) from around the web and look at the research that has been done to determine the likely top UK citation sources. Additionally, these citations are potentially a solid source of traffic as they can feature on well-ranked pages so we must ensure our business is well represented on these pages with lots of details, photos, videos and those essential reviews.

Before you dive in remember the importance of having a consistent address and creating quality citations – think quality and don’t make your citation building just a numbers game.


Every single one of these sites has value and provides a structured citation and a potential stream of inbound traffic from their own visibility in search so build these citations and build them well.


A site can’t rank on citations alone


Well, not entirely true, in a non-competitive niche a few citations can work wonders but if you find yourself with a little more competition then you have to be thinking about on page optimisation, citations, links (and local links), reviews and review score to compete against the active competition.

Local SEO is complicated and there are no simple, 100% correct answers. Always remember there are lots of moving parts and it is different for every unique snowflake of a site so find out what you need and what your competitors are doing and build your unique approach & strategy around that.

Questions or Help?

If you have any local or small business SEO questions then give me a shout on Twitter, Facebook or Google+ and I will get back to you ASAP.


You may also be interested in our other articles, “What Type of SEO Do You Actually Need? Part 1” and “Link Building Should be Your Last SEO Task”

  • Rachel Wild
    Posted at 13:38h, 25 February Reply

    Hi Marcus,

    Thanks for this great no-nonsense post! It’s very straightforward and informative.

    It’s great that a lot of the sites mentioned will allow small businesses the opportunity to gain visibility online when their proprietary websites have not earned good ranking positions within search engine results pages, as well as securing referral traffic through providing links.

    Have you looked into the various methods of gaining citations via the national press? For example, the Guardian have released a new app, (Guardian Witness), that allows business owners to submit media for inclusion on the Guardian website. Submissions are vetted for quality and relevancy, of course.

    Thanks again,

    • Marcus Miller
      Posted at 14:39h, 25 February Reply

      Hey Rachel

      I have not come across the Guardian Witness one but certainly, once you have dialled in the standard (structured) citations looking for other opportunities to get your business mentioned all adds to your web and brand equity and will kick back.

      Often, for local businesses just by getting the basics done really really well we can generate really solid local visibility. If people can get listings though in these really authoritative third party sites though it will only help cement that position.

      Thanks for commenting. 🙂

  • Herts Carpets
    Posted at 11:42h, 15 June Reply


    Great post, I’m interested in your approach to this, do you also build out a load of social media profiles and use semantic SEO as well? We have been working on a campaign on this basis and it is definitely yielding results. I’d be interested in your experiences on this side of things! I’ve found a couple of new directories on that list that I’m not featuring in, so will definitely get placed in those as well!


    • Ryan Scollon
      Posted at 11:46h, 15 June Reply

      Hey Matt,

      The main use of citations is the build Googles confidence in your address and business. It’s all about getting the sweet spot which we think is about 20-30 citations. Any more and you are asking for trouble. As you probably know, they can be quite difficult to maintain. We are in the process of updating this post which will soon include a downloadable spreadsheet.

  • sheila sudlow
    Posted at 21:48h, 12 October Reply

    great sites I did find my business on lots of them already I found a few sites with a 404 error message page not found though just to let you know

    • Marcus Miller
      Posted at 09:18h, 13 October Reply

      Hey Sheila – this post needs an update. Thanks for the heads up! 🙂

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