Posted at 11:20h in SEO

Your Google My Business listing plays an integral part in your local SEO search results to allow you to be found by those in your area. Local results appear in organic results pages and on Google maps when you search for businesses near your location in an effort to show you nearby businesses. You can improve your ranking in local results through optimising your Google My Business profile. Local results are determined by relevancy, distance and prominence. Google pays attention to how well your business matches the searcher’s query, how far your business is from the searcher’s location, and how authoritative your...

Posted at 13:23h in SEO

Understanding search engine results pages (SERPs) and where you rank in Google for targeted keywords is crucial to ensure your SEO tactics are delivering the required results. Even if you rank well, understanding any changes or trends allows you to keep an eye on competitors that are chasing down your Google ranking. In this article, you can find out how to check where your website is ranking for targeted keywords. We will also look at the layout of search engine result pages and the various factors that can influence the position in which your site is returned. I will then outline...

Posted at 12:38h in SEO

SEO can be a complex subject. A Google search for “SEO” returns almost 500 million results. Far more than anyone could hope to read in a lifetime. And a lot of that information is simply out-of-date or just not relevant to the needs of a beginner trying to get some basic, easy wins. In this article, we are going to outline the absolute SEO basics for 2020. This will be a series of simple, actionable SEO tips that you can use right now to improve your visibility in organic search and rank higher in Google. For those of you hungry after reading...

Posted at 13:00h in SEO

Bowler Hat's SEO packages start at £300 / $400 per month - if you would like a free consultation to see if we can help then get in touch. Alternatively, if you want to be an educated customer and can spare 10 minutes then read on.  SEO packages - what is right for you? SEO can be a difficult marketing tactic to implement for small businesses. It's not always clear how long SEO will take. There are too many dodgy SEO providers that will take your money but fail to deliver results. And, more often than not, most cheap SEO packages...

Posted at 15:04h in SEO

Improving the visibility of your small business in search engines is a key advertising strategy in 2019 and beyond. The majority of people now simply go straight to Google or another search engine when they have a requirement. Organic search allows you to be found without the associated costs of paid search or other advertising platforms. And with these 30 Small Business SEO Tips you can make huge improvements. Yet, SEO can be quite the rabbit hole. There is just so much information out there. Most of it is not relevant and not all of it is accurate. Strategies that go...