Content marketing is all about providing useful, relevant, and valuable content your prospects and customers need to help them solve their issues and problems. This has a host of benefits, including increased brand awareness, engagement, leads, traffic, conversions, brand trust, loyalty, credibility, reputation, and authority, to name just a few. This simple 2 step content marketing strategy involves identifying audience questions and creating content that answers these questions. It’s as simple as that. What’s more, it’s easy to implement and doesn’t require a big budget, so any small business can employ this strategy today to start getting results and reap the benefits of...

You have your restaurant set up, the menus nailed, and you are slowly running out of budget. So how do you connect with the thousands of hungry customers out there? Your website is the gateway to your business. Before even walking through your door, your potential customer base will probably have had some form of contact with you online first and so it's crucial that your website is the best. For restaurants, this initial contact is vital. In fact, according to the booking giants, OpenTable, the 2017 figure for the number of people who take to the web to check out a...

Unless you live in a cave somewhere, without wifi, then you can't have avoided the news about the change to the Facebook news feed ricocheting around the marketing world. The main drive here seems to be that pages will see less visibility in the news feed whilst interactions with family and friends will be prioritised. And if the results from a trial run are to be trusted where page posts were moved to a secondary feed, the reported impact was between 60% to 80% - a pretty big deal if you rely on organic social traffic.   But How Will This Affect Advertisers? The...

Email marketing remains one of the most effective ways of engaging and reaching prospects, retaining customers, and encouraging them to take action. This post offers some tips on how to improve results from your email marketing campaigns and optimise performance.   1. Build A List   Prior to any email marketing campaign, you need to build an audience to send your email to by building an email list. Start by asking yourself why your audience would sign up for your emails,  then use this to build a list. This can be done any number of ways, from using a lead generation form on your site,...

One of the first questions we get asked by potential new clients is how long does SEO take? If you Google around you will see the general answer given here is between 4 to 6 months. But this is a bad answer. It is a generalised answer for starters and does not take your current situation or objectives into consideration. In this post, I am going to try and give you an overview of how to determine how long SEO would take for you. This will consider three key variables: current situation, objectives, and budget. Of course, you can always tackle...