Content marketing is all about providing useful, relevant, and valuable content your prospects and customers need to help them solve their issues and problems.
This has a host of benefits, including increased brand awareness, engagement, leads, traffic, conversions, brand trust, loyalty, credibility, reputation, and authority, to name just a few.
This simple 2 step content marketing strategy involves identifying audience questions and creating content that answers these questions. It’s as simple as that.
What’s more, it’s easy to implement and doesn’t require a big budget, so any small business can employ this strategy today to start getting results and reap the benefits of content marketing.
Content marketing is not about selling but helping your audience to build trust and develop relationships so they choose you over your competitors.
Before You Begin
Before you begin any content marketing strategy you should always identify a goal for your content. Why are you creating content? What do you want to achieve?
Whether this is to generate traffic, increase leads, improve engagement, build authority, boost SEO, or connect with customers, determine what you want your strategy to achieve and determine a goal to analyse its success.
The first step involves identifying your audience and the questions they have. Think about their main pain points and problems. What are their greatest challenges and struggles that you can help solve?
Remember that this is why you started your business in the first place – to help your customers solve their problems with your products and services.
If you are struggling to identify your audience’s problems and questions, there are a few things you can do to pinpoint their pain points.
Listen to and understand your audience to understand their needs. You can survey your existing customers or talk to them about their problems and why they came to you to solve them.
You can also use Google to find related searches and ‘people also ask’ results to discover the questions customers are searching for answers to. Conducting keyword research will also shed some light on what your prospects are searching for.
Tools such as Answer the Public provide a wealth of content ideas and questions related to your business niche. Reading other popular blogs in your industry will also help you get some ideas of your audience’s questions.
The second and final step in this simple strategy is to help your audience solve these problems and help them conquer their challenges. You will do this by creating quality, relevant, and valuable content that answers their questions.
What specialist knowledge does your business offer to help solve these problems? Create the right content for your audience that focuses on serving their needs.
Determine how you are going to deliver the content based on how your audience consumes content. For most small businesses, a blog will be the best starting point as this is the most simple and affordable option.
Create content that is original, valuable, educational, detailed, high quality, and relevant, and remember never to be too salesy and only ever serve your customers.
Always optimise your content by adding eye-catching images, proofreading for mistakes, optimising for search engines, and adding a compelling headline.
Once you have created your content you need to promote it on the channels where your audience is. Whether this is on social media, through SEO, link building, paid promotion, or email, get your content in front of your audience.
Remember to always analyse your content to keep improving your strategy. Track traffic, time on site, bounce rate, social shares, and most read content to assess which content gets the best results and what is and isn’t working.
This will ensure you keep consistently creating content that your audience needs and maximise results for your small business.
Reap The Benefits Of Content Marketing
Give this strategy a go to boost your small business and reap the benefits of content marketing. It’s simple and doesn’t require a big budget so any small business can utilise the strategy and get started today.
Simply – identify audience questions and help them by creating blog content that answers these questions. Create content that serves your audience’s needs and helps them overcome their problems and challenges.
Content marketing is not about selling but about helping your audience. Doing so will build credibility, authority, and trust with your customers so they choose you over your competitors. And it comes with the benefit of being one of the more affordable ways to to improve your SEO.