The digital industry is on the rise and has made it possible to solve people’s problems from almost every walk of life. Moreover, chatbots make it easier for customers to connect and reach out to businesses as they would with human support representatives. Chatbots are competent and inexpensive — they give customers recommendations based on the data collected from prior interactions and simple inquiries. On the other hand, smaller businesses have a stellar customer-relationship down pat and chatbots transform this strength from personal interactions to a digital one. Small businesses have found ways to leverage chatbots and save them time and money...

Website speed is important. Fast sites have better SEO and convert more clicks to customers. Slow sites annoy users and drive up bounce rates. Yet, speeding up WordPress can be complicated. Minify CSS, HTML & Javascript. Compression. Browser caching. What does it all mean? In this article we show how simply moving to a truly optimised hosting environment can triple site performance without tons of technical overhead. One simple change. A super fast site. What’s not to like?   Hosting with WP Engine When it comes to website hosting you get what you pay for. Skimp here and performance will suffer. And all the...

So you’re thinking about getting more into the whole web design schtick? Well, it’s definitely worth revising some of the basics before you decide to dive in. Have no fear, however, because in this blog post I will be deciphering all the main necessities you need to keep in mind when designing your website.   Alignment, Margins & Rules So let’s jump straight in. If you’ve ever done any web design work at all, then you’ll know wireframes are a must. They help you depict where the content goes and how the overall site structure will look. Now that’s all fine and dandy,...

If you haven't heard of GDPR yet, I’m both jealous and confused as to why you haven’t. Well, in the past month you may have noticed your inbox being bombarded by thousands of emails from companies you signed up to 20 years ago, letting you know that their policies are being updated. And now pretty much every website you go on now has a cookie bar slammed on it somewhere, asking you if you consent to cookies. Fun stuff, right? Yeah, I thought so too. Well, this is all down to the mad rush of companies trying to become GDPR compliant before...

In this article, I highlight the best plugins to use to improve your WordPress website's page speed. If you haven’t already, I recommend reading my previous blog post on optimising the images on your website before going through this blog post. If you have large, unoptimised images then it is likely that this is what is slowing down your website the most. If you’ve optimised all of your images correctly, you might find there are still issues found in the testers, such as needing to minify your HTML, CSS, and JavaScript files. A lot of these issues can, however, be fixed by installing...