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As of 31 January of this year, Google updated their Adwords PPC ads to expanded text ads. This was the biggest change Google has made to text ads in 15 years and these ads work more effectively across mobile and desktop to improve your visibility and click-through rate. These ads are 2x bigger than the previous ads and give you much more ad space to talk about your products, services and benefits to turn more browsers into buyers. Take a look at how the extended ads look on desktop and mobile with these example preview ads I made for Bowler Hat:   Extended Ad...

When building a WordPress website, there are many WordPress plugins available that can help you reach that completion deadline faster. Through personal experience, I use these 5 WordPress plugins that help me speed up the development time for a website, and I’ll explain why you should too.   1. Duplicate Page   When creating pages for your website, you may be spending a long time creating similar posts and pages by copying the content from one page onto another. This plugin simply adds the option to duplicate a post/page in one click. As simple as this sounds, this saves me plenty of time when creating...

If you’ve ever tried to optimise your WordPress website for SEO, you’ve surely heard of the Yoast SEO plugin. Yoast SEO is arguably the best plugin available for improving your SEO performance on WordPress and has over 1 million active installs. Once you install the Yoast SEO plugin on your WordPress website, the plugin will automatically improve some areas of your website upon installation, such as changing your homepage so that it doesn’t have "Just Another WordPress Site" in its page title, and creating a sitemap for your website. However, I recommend manually checking some of the configurations of the plugin to...

We all remember the internet in the 90s, where every website was proudly decorated with those awful animations. Back then it was a novelty trend, but looking back at them now they look tacky and outdated, and the load speed? Awful. Thanks to technological advances over the past few years, we can now create sophisticated and realistic-looking animations which, when used properly, can enhance the whole look and feel of a website, providing a more interactive experience to the user. However, a lot of people overdo it, trying to make their website look super high-tech and sophisticated, and often overlook the key...

When you first install WordPress, you will likely want to look for a theme to replace the default theme already in use. However, there are thousands of themes available, so finding the perfect theme can seem daunting, especially when new themes are being released each day. Here is a checklist that should help single out the theme best suited for your website.   1. Make Sure Your WordPress Theme Is Responsive and Fast   No matter what your WordPress website is designed to be i.e. blog, gallery, e-commerce etc, you need to make sure that your theme works on mobile and tablet as well...

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