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Posted at 12:00h in Web Design

In recent years, the importance of page speed and loading time has been a recurring theme. Ignoring site performance issues is perilous for the success of a website, with site visitors (including Google and soon to be Facebook) turning away in droves from slow-loading sites. A recent Google study indicated that 53% of people will abandon a mobile site if it takes more than three seconds to load. Yet, the actual sites in this study often took more than 22 seconds to load, so clearly, we have lots of work to do here. Below are a few articles you maybe be interested in...

Posted at 14:25h in SEO, Web Design

In 2017 and beyond there is no good reason to submit your website to the major search engines. You can and should register your site with Google Search Console and Bing Webmaster Tools to get diagnostic information from these search engines yet there is no specific need to do this. If your website is live on the Internet and you are doing the usual digital marketing basics like having social media profiles and creating listings in relevant business directories like Yell.com, then the best SEO tip we can recommend is submitting your website to search engines, so that your site will...

Posted at 14:09h in Content Marketing

Content marketing can be a very effective method to achieve your business goals, but it is difficult to master. Hence, you need to give your content the best chance of success by optimising it to be the best it can be. Making a few small changes to your content can make a massive difference to its overall performance. Optimised content can increase traffic and click-through, and improve bounce rate and visibility. Optimised content can help you build brand authority and reputation and convert readers into loyal customers. So, before you hit publish on your content, make sure you do these 10 simple...

Posted at 12:38h in SEO

SEO can be a complex subject. A Google search for “SEO” returns almost 500 million results. Far more than anyone could hope to read in a lifetime. And a lot of that information is simply out-of-date or just not relevant to the needs of a beginner trying to get some basic, easy wins. In this article, we are going to outline the absolute SEO basics for 2020. This will be a series of simple, actionable SEO tips that you can use right now to improve your visibility in organic search and rank higher in Google. For those of you hungry after reading...

Posted at 11:40h in Web Design

In today’s social climate, aesthetic is becoming an increasingly crucial way to portray your brand's identity and help you stand out from your competitors. With the majority of the world’s population now online, your business’s website is the new storefront and web designers the new visual merchandisers. With a background in illustration, I completely understand the desire to create an incredibly flashy website that's hugely creative. However, after spending time working as a UX and web designer for a marketing company, the importance of functionality at the design stage has made itself clear. A site’s design can be key in helping or...

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