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In 2017 and beyond there is no good reason to submit your website to the major search engines. You can and should register your site with Google Search Console and Bing Webmaster Tools to get diagnostic information from these search engines yet there is no specific need to do this. If your website is live on the Internet and you are doing the usual digital marketing basics like having social media profiles and creating listings in relevant business directories like Yell.com, then the best SEO tip we can recommend is submitting your website to search engines, so that your site will...

Content marketing can be a very effective method to achieve your business goals, but it is difficult to master. Hence, you need to give your content the best chance of success by optimising it to be the best it can be. Making a few small changes to your content can make a massive difference to its overall performance. Optimised content can increase traffic and click-through, and improve bounce rate and visibility. Optimised content can help you build brand authority and reputation and convert readers into loyal customers. So, before you hit publish on your content, make sure you do these 10 simple...

SEO can be a complex subject. A Google search for “SEO” returns almost 500 million results. Far more than anyone could hope to read in a lifetime. And a lot of that information is simply out-of-date or just not relevant to the needs of a beginner trying to get some basic, easy wins. In this article, we are going to outline the absolute SEO basics for 2019. This will be a series of simple, actionable SEO tips that you can use right now to improve your visibility in organic search and rank higher in Google. For those of you hungry after reading...

In today’s social climate, aesthetic is becoming an increasingly crucial way to portray your brand's identity and help you stand out from your competitors. With the majority of the world’s population now online, your business’s website is the new storefront and web designers the new visual merchandisers. With a background in illustration, I completely understand the desire to create an incredibly flashy website that's hugely creative. However, after spending time working as a UX and web designer for a marketing company, the importance of functionality at the design stage has made itself clear. A site’s design can be key in helping or...

Bowler Hat's SEO packages start at £300 / $400 per month - if you would like a free consultation to see if we can help then get in touch. Alternatively, if you want to be an educated customer and can spare 10 minutes then read on.  SEO packages - what is right for you? SEO can be a difficult marketing tactic to implement for small businesses. It's not always clear how long SEO will take. There are too many dodgy SEO providers that will take your money but fail to deliver results. And, more often than not, most cheap SEO packages...

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