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Unless you live in a cave somewhere, without wifi, then you can't have avoided the news about the change to the Facebook news feed ricocheting around the marketing world. The main drive here seems to be that pages will see less visibility in the news feed whilst interactions with family and friends will be prioritised. And if the results from a trial run are to be trusted where page posts were moved to a secondary feed, the reported impact was between 60% to 80% - a pretty big deal if you rely on organic social traffic.   But How Will This Affect Advertisers? The...

Email marketing remains one of the most effective ways of engaging and reaching prospects, retaining customers, and encouraging them to take action. This post offers some tips on how to improve results from your email marketing campaigns and optimise performance.   1. Build A List   Prior to any email marketing campaign, you need to build an audience to send your email to by building an email list. Start by asking yourself why your audience would sign up for your emails,  then use this to build a list. This can be done any number of ways, from using a lead generation form on your site,...

One of the first questions we get asked by potential new clients is how long does SEO take? If you Google around you will see the general answer given here is between 4 to 6 months. But this is a bad answer. It is a generalised answer for starters and does not take your current situation or objectives into consideration. In this post, I am going to try and give you an overview of how to determine how long SEO would take for you. This will consider three key variables: current situation, objectives, and budget. Of course, you can always tackle...

I spend a fair bit of time writing about SEO. On our own blog, on my Search Engine Land Column, and just generally around the web. One acronym I have never been too keen on is SERP. This brief post explains that acronym and any other related SEO SERP jargon.   SERP - A Definition   SERP stands for Search Engine Result Page. So the SERPs are the search engine result pages. These are pages of results for any given search query. These SERPs will also consider other variables such as personalisation, device, and user location. A SERP will typically include organic results, features, and...

So you’ve written a piece of fully optimised high-quality, valuable, relevant content that stands out and you’re ready to release it into the world for your content to be read and loved by your audience. Don’t make the content marketing mistake of leaving your amazing content on your site waiting for it to be read and the views to come pouring in. Unfortunately, it’s not a case of building it and they will come, you have to work hard to promote your content and get it in front of those who need to read it, otherwise, your hard work producing the...

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