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When deciding what to put in your website’s footer, it is tempting to put absolutely everything that a user might want. Usually, a footer tends to be quite short on the page, so if you add in everything someone might be looking for, it may look cluttered and unhelpful. Here are my recommended elements that you should add, so that when someone views your footer, they can see exactly what they need and don’t feel overwhelmed.   1. Contact Information   Instead of having your contact information on specific pages, adding your contact information into your footer allows the user to find ways of contacting...

Help streamline your social and content plan with these 5 cool tools.   1. Hootsuite   Hootsuite is a free (basic plan) social media management tool for small businesses. It allows you to schedule and post content across multiple social networks and keep track of and manage your social channels. Hootsuite Analytics lets you create custom reports and click summaries for all your feeds. You might want to check out HootSuite Pro and HootSuite Business plans for more advanced options.   2. Feedly   Feedly collates popular content from your favourite sources for easy content curation and integrates with social media management tools (for example, Buffer, SproutSocial and Hootsuite) for...

If you’re a small business in 2017 and you haven’t got a website yet, you’re missing out - and don't even get me start on your small business SEO! More and more people are turning to the internet to plan their next purchase, and if you aren’t there when people are looking for your service, you are losing potential business. However, there are plenty of Content Management Systems available, so you do not have to invest hundreds of thousands to get a website that successfully notifies people of your presence on the internet. Actually planning what you want on your website isn’t as...

With social media becoming an ever more integral element to your digital marketing strategy, your Twitter profile may be the first point of contact a prospect has with your brand, so you need to create a great first impression. Your Twitter profile will help you to build trust with your customers and is a space where you can showcase your brand, get involved in the community surrounding it, and convert visitors into loyal customers. In order to create a great first impression and start engaging with prospects, you firstly need to make sure your Twitter profile is fully optimised. This post will...

When you’re running a WordPress website, you need to make sure it is technically optimised so that nothing slips through the cracks. This could simply be ensuring that enquiries don’t get lost, or something a lot more serious like preventing your website from getting hacked. Either way, there are plugins for pretty much every eventuality, and I’ll show you which ones you’ll need.   1. Security Plugin   The first thing you should install is a security plugin, no matter what size your website is. The worst thing that could happen to a website is for it to be hacked, as this prevents your content from...

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