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What Is a Community?   A community is a group of people with a shared interest, value, belief, or goal. This interest, belief, value, or goal, is represented by your brand. Your community is those interested in your brand, products, and services. You add value to them and they add value to you. In his book, Tribes: We Need You to Lead Us, Seth Godin describes a community as a tribe: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or...

Without search engine optimisation (SEO), you aren’t going to be found on search engines and rank for the terms that will bring new visitors to your website. For example, if your business is called Bill’s Brilliant Bikes and you’re located in London, no-one on the internet is going to use the search term “Bill’s Brilliant Bikes” if they’re looking for bikes in London; they would use search terms such as “Bike Suppliers in London”. So to help you out a little with getting to grips with SEO, we have compiled this blog to help all of the Bills out there that just...

In my previous article, I provided a brief overview of your options for advertising your business online. In this article, we are going to go into more detail on advertising your business using PPC on the popular search engines Google & Bing.   PPC & Search Engine Marketing (SEM)   The first hurdle with PPC is the terminology and the following terms are often used interchangeably: CPC - Cost Per Click SEM - Search Engine Marketing PPC - Pay Per Click Search Engine Advertising   These are all generally referring to the same thing which is the advertising of your business on search engines using...

The digital marketing space grows ever more complicated. For small and local businesses without the budgets to experiment and make mistakes, knowing where to start can be highly problematic. Organic options like Search Engine Optimisation (SEO) can be tempting, but in many cases, SEO is a longer-term tactic and online advertising is a more predictable place to start a digital marketing campaign. This is the first of a series of articles where we will look at the options for advertising your business online. We will look at strategy, account setup, campaign setup, measuring your results, and how to optimise your campaigns to...

Although I would recommend WordPress for creating a small business website, WordPress isn’t right for everyone. This post outlines what every small business should consider when deciding whether to build their website in WordPress.   Pros   1. WordPress is perfect for a small business wanting to get their name out there with little maintenance If the objective of your business is to make people aware that the business has a presence on the internet, WordPress is the CMS you should use. It is easy to get your WordPress website up and running. By installing a plugin such as Yoast and configuring page titles and...

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