Posted at 11:00h in Web Design

As a small business, your website is often the most important component of your digital marketing. Your website is the modern day shop window. Therefore, if your website does not look the part and perform, then all other digital marketing efforts will suffer. Suffice to say, who you work with to build and market your website is a key decision that can be the difference between success or failure in the modern, hypercompetitive online landscape. In this article, we take a look at the website design offerings from Yell.com and, in particular, the problems that often make Yell a poor choice for...

Posted at 14:53h in Uncategorised

Yell.com provide a range of digital advertising and marketing services for small to medium-sized businesses - but are they any good? Services on offer include website design, AdWords PPC management and promoted listings in the Yell.com directory. In our exposure with many small businesses that have used Yell, there is a huge bias towards selling exposure on the Yell.com directory platform. And in most cases, this is not the approach that offers the best possible return for your business. In this post we take a look at an example business who dropped Yell, reduced their costs and generated far more leads and...

Posted at 12:48h in PPC

Now I’m not usually one to shout out and cause issues regarding the service of another business. But what I can’t allow happening is small businesses being robbed of their hard earned cash while trying to make a better living for themselves, by a company that by and large seems not to care. They simply want your money. Yell.com offer a range of marketing related services to small/medium sized businesses. Here is a little breakdown just so you understand: Google Ads/Adwords - These are the ads you see at the top of Google search results. They can work wonders for small businesses...