Website speed is important. Fast sites have better SEO and convert more clicks to customers. Slow sites annoy users and drive up bounce rates. Yet, speeding up WordPress can be complicated. Minify CSS, HTML & Javascript. Compression. Browser caching. What does it all mean? In this article we show how simply moving to a truly optimised hosting environment can triple site performance without tons of technical overhead. One simple change. A super fast site. What’s not to like?   Hosting with WP Engine When it comes to website hosting you get what you pay for. Skimp here and performance will suffer. And all the...

So you’re thinking about getting more into the whole web design schtick? Well, it’s definitely worth revising some of the basics before you decide to dive in. Have no fear, however, because in this blog post I will be deciphering all the main necessities you need to keep in mind when designing your website.   Alignment, Margins & Rules So let’s jump straight in. If you’ve ever done any web design work at all, then you’ll know wireframes are a must. They help you depict where the content goes and how the overall site structure will look. Now that’s all fine and dandy,...

More often than not, images are going to be the main reason why your website is producing poor results when it comes to speed. I’ve tested many sites and images are often the priority in speed testers. Most of the time, images can be optimised to save a few kilobytes of data. However, occasionally I’ve found a single image to be over 1MB, and as the recommended size of the page itself is around 3MB, this can have a huge effect on the speed of your website as the user will have to wait much longer for an image which doesn’t...

In a nutshell - fast, reliable web hosting is very critically important for SEO. Slow hosting can hold you back and negatively impact your SEO in more ways than one. Fast, reliable hosting can help you get an advantage over the competition - at a far better cost and return than by simply bumping up your SEO budget in other areas.   Hosting Is Your Website's Home On The Web A whole lot of money is spent on website design and development. And even more is spent on SEO, PPC, and digital marketing to drive customers to your website. Yet, in our experience, hosting is...

If you are looking at moving into or improving your eCommerce capability you will likely have come across the Shopify platform. In this post, I am going to give you an overview of what Shopify is and the feature set so you can make a decision if Shopify is the right eCommerce platform for your business. If you have any questions, drop me a line or leave a comment below the article - at Bowler Hat, we are always happy to help!   So, What is Shopify? Shopify is a cloud-based eCommerce platform that simplifies setting up and operating an online store. Standard features...