In recent years, the importance of page speed and loading time has been a recurring theme. Ignoring site performance issues is perilous for the success of a website, with site visitors (including Google and soon to be Facebook) turning away in droves from slow-loading sites. A recent Google study indicated that 53% of people will abandon a mobile site if it takes more than three seconds to load. Yet, the actual sites in this study often took more than 22 seconds to load, so clearly, we have lots of work to do here. Below are a few articles you maybe be interested in...

When deciding what to put in your website’s footer, it is tempting to put absolutely everything that a user might want. Usually, a footer tends to be quite short on the page, so if you add in everything someone might be looking for, it may look cluttered and unhelpful. Here are my recommended elements that you should add, so that when someone views your footer, they can see exactly what they need and don’t feel overwhelmed.   1. Contact Information   Instead of having your contact information on specific pages, adding your contact information into your footer allows the user to find ways of contacting...

When you’re running a WordPress website, you need to make sure it is technically optimised so that nothing slips through the cracks. This could simply be ensuring that enquiries don’t get lost, or something a lot more serious like preventing your website from getting hacked. Either way, there are plugins for pretty much every eventuality, and I’ll show you which ones you’ll need.   1. Security Plugin   The first thing you should install is a security plugin, no matter what size your website is. The worst thing that could happen to a website is for it to be hacked, as this prevents your content from...

How giving your user a good experience can increase your income. When coming up with a digital marketing strategy, small details are often overlooked but can more often than not play a big part in the overall success of your campaign. A PPC campaign can be generating thousands of clicks a day, but if a user clicks through to your website or landing page and it’s outdated or hard to use, then the majority of them will opt out. Throwing money at PPC or SEO will help improve traffic to your site, but nailing your user’s experience (UX) will help increase the number...