How giving your user a good experience can increase your income. When coming up with a digital marketing strategy, small details are often overlooked but can more often than not play a big part in the overall success of your campaign. A PPC campaign can be generating thousands of clicks a day, but if a user clicks through to your website or landing page and it’s outdated or hard to use, then the majority of them will opt out. Throwing money at PPC or SEO will help improve traffic to your site, but nailing your user’s experience (UX) will help increase the number...