If you are reading this article, you are likely looking for cheap or affordable SEO packages. My intention here is to provide you with the tools to make an informed decision when buying SEO on a budget. The good news here is that it is possible to find an affordable and high-quality SEO provider, however, they are few and far between and you have to be a good fit for lower cost SEO options. The bad news is that when buying SEO on a budget you have to be careful. The majority of providers at this price point are hopeless. There will...

I think we can all agree, link building is not the easiest SEO tactic to understand. So, if you haven’t bookmarked this page yet then do it, or download it, screenshot it, make notes of it, or do anything you need to do in order to memorise its contents because this guide has now become your link building bible. Let’s start off by getting the boring who, what, where, when, and why stuff out of the way.   What Is Link Building? First of all, let’s break things down, starting with links. Not to question your intelligence, but not everyone knows what a link is...

One of the first questions we get asked by potential new clients is how long does SEO take? If you Google around you will see the general answer given here is between 4 to 6 months. But this is a bad answer. It is a generalised answer for starters and does not take your current situation or objectives into consideration. In this post, I am going to try and give you an overview of how to determine how long SEO would take for you. This will consider three key variables: current situation, objectives, and budget. Of course, you can always tackle...

I spend a fair bit of time writing about SEO. On our own blog, on my Search Engine Land Column, and just generally around the web. One acronym I have never been too keen on is SERP. This brief post explains that acronym and any other related SEO SERP jargon.   SERP - A Definition   SERP stands for Search Engine Result Page. So the SERPs are the search engine result pages. These are pages of results for any given search query. These SERPs will also consider other variables such as personalisation, device, and user location. A SERP will typically include organic results, features, and...

Your Google My Business listing plays an integral part in your local SEO search results to allow you to be found by those in your area. Local results appear in organic results pages and on Google maps when you search for businesses near your location in an effort to show you nearby businesses. You can improve your ranking in local results through optimising your Google My Business profile. Local results are determined by relevancy, distance and prominence. Google pays attention to how well your business matches the searcher’s query, how far your business is from the searcher’s location, and how authoritative your...