Unless you live in a cave somewhere, without wifi, then you can't have avoided the news about the change to the Facebook news feed ricocheting around the marketing world. The main drive here seems to be that pages will see less visibility in the news feed whilst interactions with family and friends will be prioritised. And if the results from a trial run are to be trusted where page posts were moved to a secondary feed, the reported impact was between 60% to 80% - a pretty big deal if you rely on organic social traffic.   But How Will This Affect Advertisers? The...

Facebook has 2 billion users - that’s a big audience of prospects and leads waiting to discover your brand. Using the platform to advertise your business and its products and services can be a great way to hit your business goals. If you’re thinking about utilising this platform and believe this is the best place to tap into your customer base and online community, get familiar with what this involves and how to get the best ROI from your ad spend before you dive in, as this can get complex with the many options available. To help you get started with advertising...

In my previous article, I provided a brief overview of your options for advertising your business online. In this article, we are going to go into more detail on advertising your business using PPC on the popular search engines Google & Bing.   PPC & Search Engine Marketing (SEM)   The first hurdle with PPC is the terminology and the following terms are often used interchangeably: CPC - Cost Per Click SEM - Search Engine Marketing PPC - Pay Per Click Search Engine Advertising   These are all generally referring to the same thing which is the advertising of your business on search engines using...

The digital marketing space grows ever more complicated. For small and local businesses without the budgets to experiment and make mistakes, knowing where to start can be highly problematic. Organic options like Search Engine Optimisation (SEO) can be tempting, but in many cases, SEO is a longer-term tactic and online advertising is a more predictable place to start a digital marketing campaign. This is the first of a series of articles where we will look at the options for advertising your business online. We will look at strategy, account setup, campaign setup, measuring your results, and how to optimise your campaigns to...