Google Ads is a powerful way to promote your roofing business. But, for small businesses with a moderate marketing budget, Google Ads can also end up wasting a lot of budget on clicks that don’t convert to business. Fortunately, following some time-proven best practices can ensure you cut away that wasted spend, save money and generate more high-quality leads. In this post, we look at 7 actionable tips that you can put in place today to help you save money and generate more return from your PPC ad spend. Alternatively, drop us a line and one of our battle-tested PPC consultants will...