Google is now the first port of call for most people looking for a product, service, or information. So, it naturally follows that ranking highly in search for the queries relevant to your business can bring BIG rewards. In many ways, visibility in the organic (free) search results is the holy grail of digital marketing. There is no cost-per-click (CPC) and organic results are often trusted in a way that adverts never could be. The process of working out what qualifies as a high-quality site is performed dynamically, often in a fraction of a second, by the Google Algorithm (1). However, to...

E-A-T is a new acronym in SEO land that stands for Expertise, Authority, and Trust - criteria that Google is using to ensure that the websites it’s ranking highly are factually accurate, helpful, and reliably-sourced. Expertise means that they want you to be an expert in your field. Authority means that you need to make sure Google can understand your credentials. Trust means that you do what you say you will do and can be trusted to deliver the goods. The following is an alphabetic list of things to consider when trying to improve the E-A-T of your website. It’s not necessary to...

What Is PPC? PPC stands for pay-per-click, and it’s a way of marketing on search engines. As it states in the name, you literally pay-per-click. Essentially, PPC is a targeted way of buying visits to your site that will hopefully end in conversions, whether this is a sale, conversion, or sign-up etc. It can be a great marketing method if your CPC (cost-per-click) is low, enabling you to still have a good return on investment (ROI). However, it can be extremely competitive in some industries and requires regular maintenance to maintain a good CPC and a steady number of conversions. PPC often changes...

Your Google My Business listing plays an integral part in your local SEO search results to allow you to be found by those in your area. Local results appear in organic results pages and on Google maps when you search for businesses near your location in an effort to show you nearby businesses. You can improve your ranking in local results through optimising your Google My Business profile. Local results are determined by relevancy, distance and prominence. Google pays attention to how well your business matches the searcher’s query, how far your business is from the searcher’s location, and how authoritative your...

Understanding search engine results pages (SERPs) and where you rank in Google for targeted keywords is crucial to ensure your SEO tactics are delivering the required results. Even if you rank well, understanding any changes or trends allows you to keep an eye on competitors that are chasing down your Google ranking. In this article, you can find out how to check where your website is ranking for targeted keywords. We will also look at the layout of search engine result pages and the various factors that can influence the position in which your site is returned. I will then outline...