What Is a Community?   A community is a group of people with a shared interest, value, belief, or goal. This interest, belief, value, or goal, is represented by your brand. Your community is those interested in your brand, products, and services. You add value to them and they add value to you. In his book, Tribes: We Need You to Lead Us, Seth Godin describes a community as a tribe: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or...

Help streamline your social and content plan with these 5 cool tools.   1. Hootsuite   Hootsuite is a free (basic plan) social media management tool for small businesses. It allows you to schedule and post content across multiple social networks and keep track of and manage your social channels. Hootsuite Analytics lets you create custom reports and click summaries for all your feeds. You might want to check out HootSuite Pro and HootSuite Business plans for more advanced options.   2. Feedly   Feedly collates popular content from your favourite sources for easy content curation and integrates with social media management tools (for example, Buffer, SproutSocial and Hootsuite) for...

Content marketing is so much more than writing blogs. Controversial, I know. Don’t get me wrong, blogging has many advantages and can be a useful content marketing strategy, but there are so many more types of content that you can utilise to help you achieve your goals too. Valuable, relevant, high-quality content can take many forms to inspire action in your customers. Content satisfies the senses, it broadens the mind, makes people listen, think, and take notice of your brand. It’s anything that engages your audience, that helps you tell your brand’s compelling story, that solves customer’s problems in inventive and intuitive...

Having your content appear prominently in search engines when people are looking for the product or services you provide is one of the most powerful marketing strategies available to businesses today. Search (and not social) is still the main driver of website traffic and is often where a potential customer will start their journey towards a prospective purchase. Yet, such placement is not easy. You must first identify ideas that your potential customers search for and that also map to the products or services you provide. Only by ticking these two boxes will your content be relevant to your customer whilst...

When interviewed, marketers expressed that one of their greatest pain points and challenges with content marketing was lack of time. With everything that’s involved in content marketing - the strategy, ideation, creation, promotion and analytics - it is becoming increasingly more difficult to find the time to fit content marketing into our busy schedules. (Along with doing a million more marketing activities like SEO, PPC, social media, emails and answering the forever-ringing phone). With all of these activities to tend to and the constant distractions, productivity drops, you make even less progress with your content marketing strategy and have even less time to...