If I was asked to name one reason why many websites fail to meet the objectives of the business the answer would be simple – failure to plan. The site gets built, somehow, possibly with the designer or developer steering the ship, advising you to add an about us page (yawn), but, problem is, it’s your ship, so you need to be at the helm.
Why You Should Plan
You should plan, or things will go wrong, it’s that simple. Would you build a house without any kind of planning? Would you build a wardrobe without a plan? Nope, and the reason being, it would be a catastrophe, and websites are no different. But, all too often, the business needs a website, you know you need a website, but you have no idea what needs to go on it.
What are your goals?
What do you want from your site? If, as in most cases, what you really want is more business – to sell more, to get more leads, to illustrate just how amazing you are at what you do then how are you going to show that? How are you going to get more business? How are you going to get people to come to the site? These are all important questions and if you blunder along and just throw something together, your website will fail to drive any kind of results, spectacularly.
How to Plan a Website
Website planning can be a little more flexible than say a brochure but we still need to answer the big questions:
- What are the goals for the site?
- How will we achieve these goals?
- How will it look?
- What content will the site have?
- What pages will the site have?
- How will it be marketed?
- What do we want people to do when they arrive?
That’s an overview of how to plan a website but your situation may require more questions? Do you have a brand identity? Do you have an URL? What kind of hosting do you need? What kind of site do you need? How will you market it? The options are many and even a simple needs assessment can be a difficult process that needs the involvement of a good website developer who can assist and advise you on the best way to achieve your digital goals.