I was talking to a wise man on my lunch break and we got into a conversation about human instinct and marketing. He pointed out that when you are walking down a street at night and someone makes eye contact with you, what is your automatic response? You look down at your phone or the floor in order to avoid confrontation or engagement. The same goes for when you’re at a cash point or paying for something at a cash machine, people often look at the floor as a reaction to their feeling of unease or fear. Physical marketers utilise this and...

Your brand is a lot more than just what you sell, it’s what you stand for. Your logo or your products may change, but your brand values will always remain the same. In today’s climate, where everyone is now massively social thanks to new technologies and social media, it’s crucial that your brand is able to communicate with your audience. This isn't just done over social media but through your marketing, and your marketing material should be the embodiment of your brand’s values. Customers aren’t going to buy your product simply because you have put a picture of whatever you are selling...

I am a big believer in reading. I think it's especially important in this fast-paced information age. This is even more so for entrepreneurs, marketing managers, and business owners who need to keep up to date with the fast-paced world of digital marketing. There is just so much to read, so many opinions, and so many conflicting views, that the content marketing-led world of online articles is not always as helpful as it can be. Actually sitting down and concentrating on a book rather than flitting from social updates to articles and simply introducing more confusion is just so important to help develop...

I have spent a little time recently detailing some of the productivity hacks I use to manage my time between developing the business here and client work. I use a time proven productivity technique where I look at only six tasks per day and we are always looking at how to reduce wasted time and focus our efforts on the 20% of work that typically delivers 80% of the results. Still there is another important element to this picture which is clearly focusing on the task at hand.   The Pomodoro Technique   It's a peculiar name so let me quickly explain lest it...

The purpose of this guide is to detail how to track multiple sub domains in Google Analytics with the universal tracking code. This is easy enough with universal tracking but it does need a small bit of tinkering so you can clearly see what content belongs to which sub domain. I will also attempt to give you some basic advice on how to avoid common problems and how to set up goals under this new multi sub domain view. I will go over this from top to bottom as well so it is hopefully doable for those completely new to analytics...