In this guide, we talk about why social media is important for your business, the top social media platforms, setting up your profile, and how to tap into this stream of potential customers.   Why is Social Media Marketing Important? Good question! Social media provides a platform where you can engage with your current and potential customers, share product and service information, and spread awareness of your brand and business. It’s also a great customer service tool. People like to hear real-life customers talking about how great your company and your customer service is, and anything that can help your marketing is certainly worth...

What’s Changing? The Facebook news feed is changing. One thing that’s for sure is that the change will apply to all, whether it's a personal profile or a business page. But the recent changes will have the biggest impact on professional pages. Big changes to the algorithms will be rolled out over the next few months and will affect news feed rankings. Mark Zuckerberg made this announcement back in January, with the focus being more on friends and family and the intention to make people feel good about Facebook again. “One of our big focus areas for 2018 is making sure the time...

Unless you live in a cave somewhere, without wifi, then you can't have avoided the news about the change to the Facebook news feed ricocheting around the marketing world. The main drive here seems to be that pages will see less visibility in the news feed whilst interactions with family and friends will be prioritised. And if the results from a trial run are to be trusted where page posts were moved to a secondary feed, the reported impact was between 60% to 80% - a pretty big deal if you rely on organic social traffic.   But How Will This Affect Advertisers? The...

Facebook has 2 billion users - that’s a big audience of prospects and leads waiting to discover your brand. Using the platform to advertise your business and its products and services can be a great way to hit your business goals. If you’re thinking about utilising this platform and believe this is the best place to tap into your customer base and online community, get familiar with what this involves and how to get the best ROI from your ad spend before you dive in, as this can get complex with the many options available. To help you get started with advertising...

I have previously written about building a loyal online community through social media, in which I discussed how to leverage social media to help you achieve your business goals. In this article, I go into more detail on some of the best types of content that will boost engagement in order to do this. To boost engagement on social media, you need to share relevant, useful and valuable content to start a conversation, increase trust and loyalty, and build a community. The idea is to build a relationship with prospects, customers, fans and audiences through content, not just through hard selling...