Optimising for Google in the age of AI – A Layman’s Guide
Google has this week published a guide to help seperate clear some of the smoke and mirrors around optimising for AI features on Google Search.
May 18, 2026
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Google has this week published a guide to help seperate clear some of the smoke and mirrors around optimising for AI features on Google Search.
It is 2025 and the search engine result pages (SERPs for the cool kids) are a long, long way from the simple 10 blue links
The search landscape has evolved radically over the last twenty-five years since Google first started. That change though, has been a gradual process, a slow
My goal with this article is to help you develop a winning philosophy and mindset for SEO. If you can develop a positive SEO philosophy,
A tool is something that should, in theory, help you perform a specific task and make that job easier. With such a complicated job as
In this post I will outline a series of SEO tips that will help you rank more highly and get more traffic in 2024 and
Marketing is complicated and difficult. When presented with a complex system, humans tend to try and oversimplify – which, in many aspects of life, can
AI content is here. This comes in the guise of ChatGPT and a number of more niche content-generation tools. ChatGPT and AI content has been
SEO has gotten a little more challenging since I started around 1999. The search engines are smarter and there is a truckload more competition. To
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