You’ve heard it a thousand times - ‘content is king’. Content sits smugly on its golden throne and rules over the marketing kingdom. Content is at the centre of marketing strategies and comes into play in all aspects of inbound marketing, including SEO, social, websites, and branding. Content is everywhere and we consume it all the time. Seth Godin says that content marketing is the only marketing that’s left, and 94% of small businesses do content marketing. So it must be worth trying. However, you’ve tried content marketing and done all that you’ve been told, but for some reason, you’re not getting results,...

So your content marketing strategy resembles more of a disordered and chaotic mess than the neat and polished schedule you had in mind. Your ideas and tasks are all over the place and not where you want them to be. Work is piling up and you just don’t know what you’re doing and when. But don’t panic, we’ve all been there. All you need is a bit more of an organised approach to your content and a more efficient way to accomplish tasks. A nifty little content calendar plotting your content’s marketing journey should do the trick. This will keep your...

E-Newsletters are a cornerstone of online content marketing. They are regular, engaging and encourage investment on your customers’ behalf. They are shareable too. At least this is all true if they are done well and done effectively.     In his book, Epic Content Marketing, Joe Pulizzi says: Don’t spam your newsletter. Get permission and offer opt-out links at the bottom of every e-newsletter you send out. It can be a good vehicle for promoting other content: webinars, e-books, white papers, live events, and so on. A roundup of the blog content into your e-newsletter is a solid one-two punch. Try daily blogging...

Questions are a staple ingredient of effective content. Whether you’re answering customers’ questions or asking questions of your industry, they are the key to success. Blog posts, ebook, infographics, podcasts and promotional videos. All about questions. Your target audience and your loyal customers all have pain points. They have questions that need answering all the time. But also, consider this: you can never become a thought leader in your industry unless you are also asking questions yourself.   How do I know what questions to answer?   Make a list. Write down every question your customers are asking you. Do a little research and see what...

When it comes to people sharing your content, connections can be grouped into three circles. Ultimately, you want to reach your third circle, the Holy Grail, by initially captivating your first circle, who, conveniently enough are the connections closest to you already. Let me explain.   The first circle. These are the connections that are closest to you. They share your stuff regularly because they know and trust you. They could be part of your personal life, loyal customers or dedicated followers. They are what is known as your ‘brand fans’.   The second circle. These are friends of your brand fans in the first circle....