Content marketing can be a very effective method to achieve your business goals, but it is difficult to master. Hence, you need to give your content the best chance of success by optimising it to be the best it can be. Making a few small changes to your content can make a massive difference to its overall performance. Optimised content can increase traffic and click-through, and improve bounce rate and visibility. Optimised content can help you build brand authority and reputation and convert readers into loyal customers. So, before you hit publish on your content, make sure you do these 10 simple...

As of 31 January of this year, Google updated their Adwords PPC ads to expanded text ads. This was the biggest change Google has made to text ads in 15 years and these ads work more effectively across mobile and desktop to improve your visibility and click-through rate. These ads are 2x bigger than the previous ads and give you much more ad space to talk about your products, services and benefits to turn more browsers into buyers. Take a look at how the extended ads look on desktop and mobile with these example preview ads I made for Bowler Hat:   Extended Ad...

What Is a Community?   A community is a group of people with a shared interest, value, belief, or goal. This interest, belief, value, or goal, is represented by your brand. Your community is those interested in your brand, products, and services. You add value to them and they add value to you. In his book, Tribes: We Need You to Lead Us, Seth Godin describes a community as a tribe: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or...

Help streamline your social and content plan with these 5 cool tools.   1. Hootsuite   Hootsuite is a free (basic plan) social media management tool for small businesses. It allows you to schedule and post content across multiple social networks and keep track of and manage your social channels. Hootsuite Analytics lets you create custom reports and click summaries for all your feeds. You might want to check out HootSuite Pro and HootSuite Business plans for more advanced options.   2. Feedly   Feedly collates popular content from your favourite sources for easy content curation and integrates with social media management tools (for example, Buffer, SproutSocial and Hootsuite) for...

Content marketing is so much more than writing blogs. Controversial, I know. Don’t get me wrong, blogging has many advantages and can be a useful content marketing strategy, but there are so many more types of content that you can utilise to help you achieve your goals too. Valuable, relevant, high-quality content can take many forms to inspire action in your customers. Content satisfies the senses, it broadens the mind, makes people listen, think, and take notice of your brand. It’s anything that engages your audience, that helps you tell your brand’s compelling story, that solves customer’s problems in inventive and intuitive...