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With WordPress being one of the largest content management systems for web design and development, it is vital to know some of the basic ground knowledge, especially for beginners. This blog will identify some of the key aspects of WordPress, outline how you can benefit from learning the basics, and help you familiarise yourself with the platform.   What Is WordPress? Starting as a simple blogging system, WordPress has evolved into the largest Content Management System used to this day. As WordPress grew, they gained hundreds upon thousands of users all working in different fields and, in time, developed into a CMS that powers...

You have your restaurant set up, the menus nailed, and you are slowly running out of budget. So how do you connect with the thousands of hungry customers out there? Your website is the gateway to your business. Before even walking through your door, your potential customer base will probably have had some form of contact with you online first and so it's crucial that your website is the best. For restaurants, this initial contact is vital. In fact, according to the booking giants, OpenTable, the 2017 figure for the number of people who take to the web to check out a...

What’s Changing? The Facebook news feed is changing. One thing that’s for sure is that the change will apply to all, whether it's a personal profile or a business page. But the recent changes will have the biggest impact on professional pages. Big changes to the algorithms will be rolled out over the next few months and will affect news feed rankings. Mark Zuckerberg made this announcement back in January, with the focus being more on friends and family and the intention to make people feel good about Facebook again. “One of our big focus areas for 2018 is making sure the time...

Unless you live in a cave somewhere, without wifi, then you can't have avoided the news about the change to the Facebook news feed ricocheting around the marketing world. The main drive here seems to be that pages will see less visibility in the news feed whilst interactions with family and friends will be prioritised. And if the results from a trial run are to be trusted where page posts were moved to a secondary feed, the reported impact was between 60% to 80% - a pretty big deal if you rely on organic social traffic.   But How Will This Affect Advertisers? The...

Email marketing remains one of the most effective ways of engaging and reaching prospects, retaining customers, and encouraging them to take action. This post offers some tips on how to improve results from your email marketing campaigns and optimise performance.   1. Build A List   Prior to any email marketing campaign, you need to build an audience to send your email to by building an email list. Start by asking yourself why your audience would sign up for your emails,  then use this to build a list. This can be done any number of ways, from using a lead generation form on your site,...

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