Blog

Our Thought Leadership & Insights

The digital industry is on the rise and has made it possible to solve people’s problems from almost every walk of life. Moreover, chatbots make it easier for customers to connect and reach out to businesses as they would with human support representatives. Chatbots are competent and inexpensive — they give customers recommendations based on the data collected from prior interactions and simple inquiries. On the other hand, smaller businesses have a stellar customer-relationship down pat and chatbots transform this strength from personal interactions to a digital one. Small businesses have found ways to leverage chatbots and save them time and money...

Google Ads is a powerful way to promote your roofing business. But, for small businesses with a moderate marketing budget, Google Ads can also end up wasting a lot of budget on clicks that don’t convert to business. Fortunately, following some time-proven best practices can ensure you cut away that wasted spend, save money and generate more high-quality leads. In this post, we look at 7 actionable tips that you can put in place today to help you save money and generate more return from your PPC ad spend. Alternatively, drop us a line and one of our battle-tested PPC consultants will...

Local SEO has evolved. 6 years ago, you could make huge strides without links. Domain authority did not matter as much as a relevant address and well-structured citations (1). But things move on. Local SEO is now a game of many parts and, like traditional SEO, there are many Local SEO ranking factors (2). Now, in 2019 and beyond, the key ranking factors as voted on by experienced SEO agencies (including Bowler Hat) are as follows: Google My Business Signals Link Signals Review Signals   So, building 100 citations is not going to help you rank in local search. You need to focus...

Google is now the first port of call for most people looking for a product, service, or information. So, it naturally follows that ranking highly in search for the queries relevant to your business can bring BIG rewards. In many ways, visibility in the organic (free) search results is the holy grail of digital marketing. There is no cost-per-click (CPC) and organic results are often trusted in a way that adverts never could be. The process of working out what qualifies as a high-quality site is performed dynamically, often in a fraction of a second, by the Google Algorithm (1). However, to...

E-A-T is a new acronym in SEO land that stands for Expertise, Authority, and Trust - criteria that Google is using to ensure that the websites it’s ranking highly are factually accurate, helpful, and reliably-sourced. Expertise means that they want you to be an expert in your field. Authority means that you need to make sure Google can understand your credentials. Trust means that you do what you say you will do and can be trusted to deliver the goods. The following is an alphabetic list of things to consider when trying to improve the E-A-T of your website. It’s not necessary to...

Want to Discuss a Project? Speak to one of our experts today on 0121 314 2001 or click the button to fill out our online form.