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Local SEO has evolved. 6 years ago, you could make huge strides without links. Domain authority did not matter as much as a relevant address and well-structured citations (1). But things move on. Local SEO is now a game of many parts and, like traditional SEO, there are many Local SEO ranking factors (2). Now, in 2019 and beyond, the key ranking factors as voted on by experienced SEO agencies (including Bowler Hat) are as follows: Google My Business Signals Link Signals Review Signals   So, building 100 citations is not going to help you rank in local search. You need to focus...

Google is now the first port of call for most people looking for a product, service, or information. So, it naturally follows that ranking highly in search for the queries relevant to your business can bring BIG rewards. In many ways, visibility in the organic (free) search results is the holy grail of digital marketing. There is no cost-per-click (CPC) and organic results are often trusted in a way that adverts never could be. The process of working out what qualifies as a high-quality site is performed dynamically, often in a fraction of a second, by the Google Algorithm (1). However, to...

E-A-T is a new acronym in SEO land that stands for Expertise, Authority, and Trust - criteria that Google is using to ensure that the websites it’s ranking highly are factually accurate, helpful, and reliably-sourced. Expertise means that they want you to be an expert in your field. Authority means that you need to make sure Google can understand your credentials. Trust means that you do what you say you will do and can be trusted to deliver the goods. The following is an alphabetic list of things to consider when trying to improve the E-A-T of your website. It’s not necessary to...

If you are reading this article, you are likely looking for cheap or affordable SEO packages. My intention here is to provide you with the tools to make an informed decision when buying SEO on a budget. The good news here is that it is possible to find an affordable and high-quality SEO provider, however, they are few and far between and you have to be a good fit for lower cost SEO options. The bad news is that when buying SEO on a budget you have to be careful. The majority of providers at this price point are hopeless. There will...

Website speed is important. Fast sites have better SEO and convert more clicks to customers. Slow sites annoy users and drive up bounce rates. Yet, speeding up WordPress can be complicated. Minify CSS, HTML & Javascript. Compression. Browser caching. What does it all mean? In this article we show how simply moving to a truly optimised hosting environment can triple site performance without tons of technical overhead. One simple change. A super fast site. What’s not to like?   Hosting with WP Engine When it comes to website hosting you get what you pay for. Skimp here and performance will suffer. And all the...

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