Google Ads is a powerful way to promote your roofing business. But, for small businesses with a moderate marketing budget, Google Ads can also end up wasting a lot of budget on clicks that don’t convert to business. Fortunately, following some time-proven best practices can ensure you cut away that wasted spend, save money and generate more high-quality leads. In this post, we look at 7 actionable tips that you can put in place today to help you save money and generate more return from your PPC ad spend. Alternatively, drop us a line and one of our battle-tested PPC consultants will...

What Is PPC? PPC stands for pay-per-click, and it’s a way of marketing on search engines. As it states in the name, you literally pay-per-click. Essentially, PPC is a targeted way of buying visits to your site that will hopefully end in conversions, whether this is a sale, conversion, or sign-up etc. It can be a great marketing method if your CPC (cost-per-click) is low, enabling you to still have a good return on investment (ROI). However, it can be extremely competitive in some industries and requires regular maintenance to maintain a good CPC and a steady number of conversions. PPC often changes...