What Is a Community?   A community is a group of people with a shared interest, value, belief, or goal. This interest, belief, value, or goal, is represented by your brand. Your community is those interested in your brand, products, and services. You add value to them and they add value to you. In his book, Tribes: We Need You to Lead Us, Seth Godin describes a community as a tribe: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or...

Help streamline your social and content plan with these 5 cool tools.   1. Hootsuite   Hootsuite is a free (basic plan) social media management tool for small businesses. It allows you to schedule and post content across multiple social networks and keep track of and manage your social channels. Hootsuite Analytics lets you create custom reports and click summaries for all your feeds. You might want to check out HootSuite Pro and HootSuite Business plans for more advanced options.   2. Feedly   Feedly collates popular content from your favourite sources for easy content curation and integrates with social media management tools (for example, Buffer, SproutSocial and Hootsuite) for...

I am a big believer in reading. I think it's especially important in this fast-paced information age. This is even more so for entrepreneurs, marketing managers, and business owners who need to keep up to date with the fast-paced world of digital marketing. There is just so much to read, so many opinions, and so many conflicting views, that the content marketing-led world of online articles is not always as helpful as it can be. Actually sitting down and concentrating on a book rather than flitting from social updates to articles and simply introducing more confusion is just so important to help develop...

I have spent a little time recently detailing some of the productivity hacks I use to manage my time between developing the business here and client work. I use a time proven productivity technique where I look at only six tasks per day and we are always looking at how to reduce wasted time and focus our efforts on the 20% of work that typically delivers 80% of the results. Still there is another important element to this picture which is clearly focusing on the task at hand.   The Pomodoro Technique   It's a peculiar name so let me quickly explain lest it...

In the agile project management, there is frequent mention of the 80/20 rule. This is the concept where 20% of the effort produces 80% of the value. This is not new thinking, and whilst I prefer the 80/20 moniker, the rule is also commonly known as the Pareto principle, the law of the vital few, and the principle of factor sparsity. Fancy names aside, there is some really obvious common sense here - which is often the hardest to spot when you are right in the eye of the storm. Whether that storm is science, a business, software development, or some other...