What’s Changing? The Facebook news feed is changing. One thing that’s for sure is that the change will apply to all, whether it's a personal profile or a business page. But the recent changes will have the biggest impact on professional pages. Big changes to the algorithms will be rolled out over the next few months and will affect news feed rankings. Mark Zuckerberg made this announcement back in January, with the focus being more on friends and family and the intention to make people feel good about Facebook again. “One of our big focus areas for 2018 is making sure the time...

Unless you live in a cave somewhere, without wifi, then you can't have avoided the news about the change to the Facebook news feed ricocheting around the marketing world. The main drive here seems to be that pages will see less visibility in the news feed whilst interactions with family and friends will be prioritised. And if the results from a trial run are to be trusted where page posts were moved to a secondary feed, the reported impact was between 60% to 80% - a pretty big deal if you rely on organic social traffic.   But How Will This Affect Advertisers? The...

I have previously written about building a loyal online community through social media, in which I discussed how to leverage social media to help you achieve your business goals. In this article, I go into more detail on some of the best types of content that will boost engagement in order to do this. To boost engagement on social media, you need to share relevant, useful and valuable content to start a conversation, increase trust and loyalty, and build a community. The idea is to build a relationship with prospects, customers, fans and audiences through content, not just through hard selling...

Help streamline your social and content plan with these 5 cool tools.   1. Hootsuite   Hootsuite is a free (basic plan) social media management tool for small businesses. It allows you to schedule and post content across multiple social networks and keep track of and manage your social channels. Hootsuite Analytics lets you create custom reports and click summaries for all your feeds. You might want to check out HootSuite Pro and HootSuite Business plans for more advanced options.   2. Feedly   Feedly collates popular content from your favourite sources for easy content curation and integrates with social media management tools (for example, Buffer, SproutSocial and Hootsuite) for...

Go back to around 2000 and search was pretty much the only game in digital marketing town. Get your SEO and PPC dialled in - which was somewhat easier then as well, and you could pretty much call your digital marketing good. A bit of list building and email marketing for good measure and you were in tip-top shape. As the meerkats say - simples! Roll forward 16 years and things are a little different. Content and social are every bit as important as search. Each of these channels is a hugely diverse and complicated beast in its own right. Content creation. Advertising....