“CTA: Call To Action”   When creating a website or a landing page intended to sell something, businesses and marketers alike often try and cram as many CTAs in as humanly possible, often without any strategy in mind. When using CTAs, you need to get into the mind frame of the user. How often do you click on a popover yourself? If you were on a website and it had a pop-up on every page would it thrill or irritate you? Does it make you want to give that brand your custom? Or does it send you straight to the cross? There...

Banner ads have pretty much been around since the start of the internet and still remain an effective way to get your business in front of potential customers. With such a small space to showcase your business, what is it that will make someone want to click through to your site? Below I have listed a few things you should consider when creating your own ads.   Size/Format   Banner ads come in all shapes and sizes, varying depending on country and device. However, unless you have a very niche campaign target audience you are more than likely only going to need to stick...

Yell.com provide a range of digital advertising and marketing services for small to medium-sized businesses - but are they any good? Services on offer include website design, AdWords PPC management and promoted listings in the Yell.com directory. In our exposure with many small businesses that have used Yell, there is a huge bias towards selling exposure on the Yell.com directory platform. And in most cases, this is not the approach that offers the best possible return for your business. In this post we take a look at an example business who dropped Yell, reduced their costs and generated far more leads and...

Every single day I must visit several sites with a "sign up to our newsletter" section on the page somewhere. In many cases, this will be a pop-up. Something that gets in my face and screams "SIGN UP TO OUR NEWSLETTER!!!". But I have to ask - why?   Why Would Anyone Sign Up To Your Newsletter?   Do you think that people don't get enough email? That they need 'news' about your business area? That your news is so delicious and irresistible that they want more, more, more? The fact is, news about your business is likely to be pretty boring to most folks...

Go back to around 2000 and search was pretty much the only game in digital marketing town. Get your SEO and PPC dialled in - which was somewhat easier then as well, and you could pretty much call your digital marketing good. A bit of list building and email marketing for good measure and you were in tip-top shape. As the meerkats say - simples! Roll forward 16 years and things are a little different. Content and social are every bit as important as search. Each of these channels is a hugely diverse and complicated beast in its own right. Content creation. Advertising....