Without search engine optimisation (SEO), you aren’t going to be found on search engines and rank for the terms that will bring new visitors to your website. For example, if your business is called Bill’s Brilliant Bikes and you’re located in London, no-one on the internet is going to use the search term “Bill’s Brilliant Bikes” if they’re looking for bikes in London; they would use search terms such as “Bike Suppliers in London”. So to help you out a little with getting to grips with SEO, we have compiled this blog to help all of the Bills out there that just...

We have taken a look at why page titles and descriptions are important along with the common problems we see time and time again so now it’s time to look at some best practices to wring every last bit of juice out of this very SEO’able aspect of your site. 1. Length A simple one for starters - your page titles, if at all possible should not be longer than 70 characters. Keep them short and relevant so they look good in the search engine result pages (SERPs) and you will get more clicks. Likewise, your descriptions should come in at around...

We are going back to the basics and covering off some SEO easy wins and areas where you really should be getting it right so following on from our previous article on the importance of page titles and descriptions for SEO here is a set of common problems worth checking your page titles for. Setting the scene I have been working on a project the last few weeks that has had some, and I hesitate to use the word here, SEO done on the site. Problem is, the client has not really been keeping tabs on what has been going on and...

This is the first of several articles looking at some SEO basics. Basics that unfortunately, I see sites getting wrong time after time whilst continuing to plough money into other less rewarding SEO avenues. The intention of these articles is to revisit the building blocks of your SEO and take advantage of all the easy wins before you hunker down for the bigger battles of your campaign.   Page Titles & Descriptions   Page titles huh? May as well start at the top folks and page titles still represent your biggest, easiest shot at more targeted traffic so this article takes a look at...