Go back to around 2000 and search was pretty much the only game in digital marketing town. Get your SEO and PPC dialled in - which was somewhat easier then as well, and you could pretty much call your digital marketing good. A bit of list building and email marketing for good measure and you were in tip-top shape. As the meerkats say - simples! Roll forward 16 years and things are a little different. Content and social are every bit as important as search. Each of these channels is a hugely diverse and complicated beast in its own right. Content creation. Advertising....

So your content marketing strategy resembles more of a disordered and chaotic mess than the neat and polished schedule you had in mind. Your ideas and tasks are all over the place and not where you want them to be. Work is piling up and you just don’t know what you’re doing and when. But don’t panic, we’ve all been there. All you need is a bit more of an organised approach to your content and a more efficient way to accomplish tasks. A nifty little content calendar plotting your content’s marketing journey should do the trick. This will keep your...