Posted at 10:23h in SEO

It’s been a while since we’ve done a post on basic small business SEO tips, so while we like to flesh out our blog with innovative ideas and predictions, it’s also important to stay fresh on the things we learn first. You may believe that SEO can only be done once and that’s it (that’s wrong) but even <title> tags (or often called meta title tags) need revisiting often, even for blog posts that you might have written years ago. If your page <title> tags were previously optimised, making small changes like adding or changing keywords can make all the difference and...

Posted at 13:47h in SEO

You may have seen a crazy amount of fluctuations in the rankings recently, with two very different updates floating around. The first update being the ‘Possum’ update which mainly focused on the local search rankings, and the other update being the famous and long-awaited Penguin 4.0 which focuses on links.   < - http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900 Joy Hawkins has kindly shared her findings around the Possum update, stating she believes the update was to diversify the local results and also prevent spam from ranking as well as it did. So let’s dig a little deeper into the specifics:   City Limits   A very unfortunate issue that we have...

Posted at 12:48h in PPC

Now I’m not usually one to shout out and cause issues regarding the service of another business. But what I can’t allow happening is small businesses being robbed of their hard earned cash while trying to make a better living for themselves, by a company that by and large seems not to care. They simply want your money. Yell.com offer a range of marketing related services to small/medium sized businesses. Here is a little breakdown just so you understand: Google Ads/Adwords - These are the ads you see at the top of Google search results. They can work wonders for small businesses...

Posted at 09:03h in SEO

SEO is tough to learn. It’s a hugely diverse and sturdy topic with a lot of blog posts, books and other resources, but how can you determine which ones are going to provide the most value? The purpose of this post is to outline some of the key resources that can help you in your quest to master SEO. I will outline the pros and cons of each and what they are particularly useful for. I also welcome comments, feedback or any other recommendations of resources you feel should be included in this post.   Learning in the Workplace   In January I started work...

Posted at 08:50h in SEO

As Google grows in (artificial) intelligence the search engine becomes an ever more useful source of day-to-day information. That is the search engine provides answers direct rather than directing us to a source of information. A new example of this is the 'things to do' layout I first spotted on Friday 15th Jan 2015. Searching for 'things to do in Birmingham' would historically have returned results of sites like Trip Advisor, the Birmingham Mail and such at the top of the page. Now, though, we have a list of activities that Google returns directly above the search results:     Google now provides you...