Posted at 12:48h in Content Marketing

So you’ve written a piece of fully optimised high-quality, valuable, relevant content that stands out and you’re ready to release it into the world for your content to be read and loved by your audience. Don’t make the content marketing mistake of leaving your amazing content on your site waiting for it to be read and the views to come pouring in. Unfortunately, it’s not a case of building it and they will come, you have to work hard to promote your content and get it in front of those who need to read it, otherwise, your hard work producing the...

Posted at 12:01h in PPC, Social

Facebook has 2 billion users - that’s a big audience of prospects and leads waiting to discover your brand. Using the platform to advertise your business and its products and services can be a great way to hit your business goals. If you’re thinking about utilising this platform and believe this is the best place to tap into your customer base and online community, get familiar with what this involves and how to get the best ROI from your ad spend before you dive in, as this can get complex with the many options available. To help you get started with advertising...

Posted at 11:00h in Web Design, WordPress

Introduction To do bulk redirects in WordPress we will want to either use a plugin or add redirect rules directly to htaccess. The first method is the usage of the Redirection plugin, and the second method is to use the .htaccess file in your website. Using the Redirection plugin is easier and less technical, however it is less efficient and your redirects can be slower. If you decide to use the .htaccess method, it is more technical but your redirects are faster because they are processed before anything else in WordPress. Here is a guide on how to do both of these methods,...

Posted at 11:20h in SEO

Your Google My Business listing plays an integral part in your local SEO search results to allow you to be found by those in your area. Local results appear in organic results pages and on Google maps when you search for businesses near your location in an effort to show you nearby businesses. You can improve your ranking in local results through optimising your Google My Business profile. Local results are determined by relevancy, distance and prominence. Google pays attention to how well your business matches the searcher’s query, how far your business is from the searcher’s location, and how authoritative your...

Posted at 14:23h in Content Marketing, Social

I have previously written about building a loyal online community through social media, in which I discussed how to leverage social media to help you achieve your business goals. In this article, I go into more detail on some of the best types of content that will boost engagement in order to do this. To boost engagement on social media, you need to share relevant, useful and valuable content to start a conversation, increase trust and loyalty, and build a community. The idea is to build a relationship with prospects, customers, fans and audiences through content, not just through hard selling...