So you own a small business. You don’t want to fork out a small fortune for a website, and you don’t necessarily want to spend the next 6 years building your site. Well, lucky for you, there are many different weapons of choice at your disposal. The only variables you need to consider are pricing, time, and functionality. So you’re looking into forging a new site or simply re-building your old one, but you don’t know what to use. The short answer is, it all falls down to what type of business you own. If you run a pilates studio, then you’re...

As a small business, your website is often the most important component of your digital marketing. Your website is the modern day shop window. Therefore, if your website does not look the part and perform, then all other digital marketing efforts will suffer. Suffice to say, who you work with to build and market your website is a key decision that can be the difference between success or failure in the modern, hypercompetitive online landscape. In this article, we take a look at the website design offerings from Yell.com and, in particular, the problems that often make Yell a poor choice for...

What Is PPC? PPC stands for pay-per-click, and it’s a way of marketing on search engines. As it states in the name, you literally pay-per-click. Essentially, PPC is a targeted way of buying visits to your site that will hopefully end in conversions, whether this is a sale, conversion, or sign-up etc. It can be a great marketing method if your CPC (cost-per-click) is low, enabling you to still have a good return on investment (ROI). However, it can be extremely competitive in some industries and requires regular maintenance to maintain a good CPC and a steady number of conversions. PPC often changes...

I think we can all agree, link building is not the easiest SEO tactic to understand. So, if you haven’t bookmarked this page yet then do it, or download it, screenshot it, make notes of it, or do anything you need to do in order to memorise its contents because this guide has now become your link building bible. Let’s start off by getting the boring who, what, where, when, and why stuff out of the way.   What Is Link Building? First of all, let’s break things down, starting with links. Not to question your intelligence, but not everyone knows what a link is...

Content marketing is all about providing useful, relevant, and valuable content your prospects and customers need to help them solve their issues and problems. This has a host of benefits, including increased brand awareness, engagement, leads, traffic, conversions, brand trust, loyalty, credibility, reputation, and authority, to name just a few. This simple 2 step content marketing strategy involves identifying audience questions and creating content that answers these questions. It’s as simple as that. What’s more, it’s easy to implement and doesn’t require a big budget, so any small business can employ this strategy today to start getting results and reap the benefits of...