E-A-T Checklist: 13 Ways to Improve Your Website’s E-A-T Rating and Boost Your SEO Ranking
E-A-T is a new acronym in SEO land that stands for Expertise, Authority, and Trust - criteria that Google is using to ensure that the websites it’s ranking highly are factually accurate, helpful, and reliably-sourced. Expertise means that they want you to be an expert in your field. Authority means that you need to make sure Google can understand your credentials. Trust means that you do what you say you will do and can be trusted to deliver the goods. The following is an alphabetic list of things to consider when trying to improve the E-A-T of your website. It’s not necessary to...