Posted at 16:06h in SEO

E-A-T is a new acronym in SEO land that stands for Expertise, Authority, and Trust - criteria that Google is using to ensure that the websites it’s ranking highly are factually accurate, helpful, and reliably-sourced. Expertise means that they want you to be an expert in your field. Authority means that you need to make sure Google can understand your credentials. Trust means that you do what you say you will do and can be trusted to deliver the goods. The following is an alphabetic list of things to consider when trying to improve the E-A-T of your website. It’s not necessary to...

Posted at 14:29h in SEO

If you are reading this article, you are likely looking for cheap or affordable SEO packages. My intention here is to provide you with the tools to make an informed decision when buying SEO on a budget. The good news here is that it is possible to find an affordable and high-quality SEO provider, however, they are few and far between and you have to be a good fit for lower cost SEO options. The bad news is that when buying SEO on a budget you have to be careful. The majority of providers at this price point are hopeless. There will...

Posted at 13:24h in Web Design

So you’re thinking about getting more into the whole web design schtick? Well, it’s definitely worth revising some of the basics before you decide to dive in. Have no fear, however, because in this blog post I will be deciphering all the main necessities you need to keep in mind when designing your website.   Alignment, Margins & Rules So let’s jump straight in. If you’ve ever done any web design work at all, then you’ll know wireframes are a must. They help you depict where the content goes and how the overall site structure will look. Now that’s all fine and dandy,...

Posted at 13:13h in Web Design, WordPress

Data is everywhere. Your data. My data. Your customers’ data. GDPR is here to standardise how data is stored and processed. And securing that data is your responsibility. If your site is compromised, what GDPR refers to as a "breach" then you can be fined. And with studies showing that around 70% of WordPress sites have vulnerabilities, it's time to get serious about the data you hold and your website security with WordPress management. In this article, we look at the ten key factors in WordPress security. Any questions drop a comment below or get in touch for a Free WordPress...

Posted at 11:00h in Web Design

More often than not, images are going to be the main reason why your website is producing poor results when it comes to speed. I’ve tested many sites and images are often the priority in speed testers. Most of the time, images can be optimised to save a few kilobytes of data. However, occasionally I’ve found a single image to be over 1MB, and as the recommended size of the page itself is around 3MB, this can have a huge effect on the speed of your website as the user will have to wait much longer for an image which doesn’t...