When deciding what to put in your website’s footer, it is tempting to put absolutely everything that a user might want. Usually, a footer tends to be quite short on the page, so if you add in everything someone might be looking for, it may look cluttered and unhelpful. Here are my recommended elements that you should add, so that when someone views your footer, they can see exactly what they need and don’t feel overwhelmed.   1. Contact Information   Instead of having your contact information on specific pages, adding your contact information into your footer allows the user to find ways of contacting...

Banner ads have pretty much been around since the start of the internet and still remain an effective way to get your business in front of potential customers. With such a small space to showcase your business, what is it that will make someone want to click through to your site? Below I have listed a few things you should consider when creating your own ads.   Size/Format   Banner ads come in all shapes and sizes, varying depending on country and device. However, unless you have a very niche campaign target audience you are more than likely only going to need to stick...