In 2016 and beyond digital marketing is hard work. It can be hard for small businesses to make a splash in the hyper-competitive online environment. Budgets are stretched thin across organic search (SEO), PPC, and social media. More small businesses are also starting to look at content marketing, yet many find it difficult to generate a solid return on investment (if anything at all). Content, it seems, is often the area that small businesses have the most trouble with. Create, publish, and...

There are many popular strategies to help improve the reach of your content marketing efforts, such as newsjacking, popular culture posts etc, but one strategy that is often overlooked is resource jacking. This is where you learn from more successful companies by copying the hard lessons they have learned through their expansive resources. One such company that can teach us all lessons about content marketing is Buzzfeed.   Buzzfeed Billions   Buzzfeed is huge. You may not realise just how big, but the stats reported on their about us page gives us an overview: More than 7 billion monthly global content views 200m monthly unique visitors to...

There is a concept in lean manufacturing known as the Minimum Viable Product or MVP. The general idea here is that 80% of the value is in 20% of the work and that by building the leanest possible version of your idea you can test if there is value and this is something that people want. The idea has been used to great success by businesses like Zappos that tested the idea of folks buying shoes online by taking photos of shoes in a local store, posting them online, and then buying and selling them at the same price. Fast forward and Zappos...

Go back to around 2000 and search was pretty much the only game in digital marketing town. Get your SEO and PPC dialled in - which was somewhat easier then as well, and you could pretty much call your digital marketing good. A bit of list building and email marketing for good measure and you were in tip-top shape. As the meerkats say - simples! Roll forward 16 years and things are a little different. Content and social are every bit as important as search. Each of these channels is a hugely diverse and complicated beast in its own right. Content creation. Advertising....

So your content marketing strategy resembles more of a disordered and chaotic mess than the neat and polished schedule you had in mind. Your ideas and tasks are all over the place and not where you want them to be. Work is piling up and you just don’t know what you’re doing and when. But don’t panic, we’ve all been there. All you need is a bit more of an organised approach to your content and a more efficient way to accomplish tasks. A nifty little content calendar plotting your content’s marketing journey should do the trick. This will keep your...